{ "name": "Parsnipp Entity Map", "url": "https://parsnipp.com/entity-map/", "publisher": "Parsnipp Inc.", "last_updated": "2026-10-22", "entity_count": 75, "relation_count": 179, "description": "Entities behind Parsnipp and the typed relations between them, each with evidence. Canonical facts: https://parsnipp.com/ai-instructions/", "entities": [ { "id": "parsnipp", "uri": "https://parsnipp.com/entity-map/#parsnipp", "name": "Parsnipp", "type": "Organization", "url": "https://parsnipp.com/about/", "also_known_as": [ "Parsnipp Inc.", "Parsnipp AI" ], "definition": "Parsnipp Inc. is a Delaware corporation headquartered in Seattle that makes an AI search marketing platform covering GEO / AEO, LLM advertising and agentic commerce.", "facts": { "founded": "2025-11", "launched": "2026-04", "customers": "Almost 1,000 as of September 2026" }, "same_as": [ "https://www.wikidata.org/wiki/Q140676640", "https://www.crunchbase.com/organization/parsnipp", "https://www.linkedin.com/company/parsnipp", "https://x.com/try_parsnipp", "https://www.facebook.com/people/Parsnipp/61582596530453/", "https://www.glassdoor.com/Overview/Working-at-Parsnipp-EI_IE11014556.11,19.htm", "https://www.youtube.com/channel/UCKJmdeyILCDdaNv9DJvIUAA", "https://www.instagram.com/try_parsnipp/", "https://www.g2.com/sellers/parsnipp" ], "relations": [ { "predicate": "FOUNDED_BY", "target": "andrew-higgins", "target_name": "Andrew Higgins" }, { "predicate": "FOUNDED_BY", "target": "awad-sayeed", "target_name": "Awad Sayeed" }, { "predicate": "INCORPORATED_IN", "target": "delaware", "target_name": "Delaware" }, { "predicate": "HEADQUARTERED_IN", "target": "seattle", "target_name": "Seattle, Washington" }, { "predicate": "HAS_OFFICE_IN", "target": "new-york-city", "target_name": "New York City" }, { "predicate": "HAS_OFFICE_IN", "target": "london", "target_name": "London" }, { "predicate": "EMPLOYS", "target": "brandon-robinson", "target_name": "Brandon Robinson" }, { "predicate": "EMPLOYS", "target": "john-chambers", "target_name": "John Chambers" }, { "predicate": "EMPLOYS", "target": "molly-pannell", "target_name": "Molly Pannell" }, { "predicate": "MAKES", "target": "parsnipp-platform", "target_name": "Parsnipp platform" }, { "predicate": "OFFERS", "target": "parsnipp-services", "target_name": "Parsnipp services" }, { "predicate": "OFFERS", "target": "free-custom-report", "target_name": "Free custom AI search marketing report" }, { "predicate": "PUBLISHES", "target": "parsnipp-blog", "target_name": "Parsnipp blog" }, { "predicate": "PUBLISHES", "target": "parsnipp-news", "target_name": "Parsnipp AI Search News" }, { "predicate": "PUBLISHES", "target": "parsnipp-glossary", "target_name": "Parsnipp AI Search & GEO Glossary" }, { "predicate": "PUBLISHES", "target": "parsnipp-help-center", "target_name": "Parsnipp Help Center" }, { "predicate": "DEFINES", "target": "ai-search-marketing", "target_name": "AI search marketing" }, { "predicate": "DIFFERENT_FROM", "target": "parsnip", "target_name": "Parsnip (one P)" } ], "evidence": [ { "claim": "Wikidata entity for Parsnipp.", "source": "Parsnipp (Q140676640)", "publisher": "Wikidata", "url": "https://www.wikidata.org/wiki/Q140676640", "retrieved": "2026-10-17" }, { "claim": "Founded November 2025 by Andrew Higgins and Awad Sayeed; headquartered in Seattle with offices in New York City and London. Customers: Almost 1,000 as of September 2026.", "source": "About Parsnipp", "publisher": "Parsnipp", "url": "https://parsnipp.com/about/", "retrieved": "2026-10-17" }, { "claim": "Legal entity is Parsnipp Inc., a Delaware corporation.", "source": "AI Instructions", "publisher": "Parsnipp", "url": "https://parsnipp.com/ai-instructions/", "retrieved": "2026-10-17" }, { "claim": "Company profile for Parsnipp.", "source": "Parsnipp company profile", "publisher": "Crunchbase", "url": "https://www.crunchbase.com/organization/parsnipp", "retrieved": "2026-10-17" } ] }, { "id": "pixlee", "uri": "https://parsnipp.com/entity-map/#pixlee", "name": "Pixlee", "type": "Organization", "definition": "User-generated content and influencer marketing platform, acquired in 2021. Parsnipp's founders built it before starting Parsnipp.", "relations": [ { "predicate": "FOUNDERS_LATER_FOUNDED", "target": "parsnipp", "target_name": "Parsnipp" } ], "evidence": [ { "claim": "Parsnipp comes out of Pixlee, acquired in 2021.", "source": "About Parsnipp", "publisher": "Parsnipp", "url": "https://parsnipp.com/about/", "retrieved": "2026-10-17" }, { "claim": "Explains how the shift from search to AI agents mirrors the shift Pixlee helped brands through.", "source": "From UGC to GEO: Why We’re Building Parsnipp", "publisher": "Parsnipp", "url": "https://parsnipp.com/blog/from-ugc-to-geo-why-were-building-parsnipp/", "retrieved": "2026-10-17" } ] }, { "id": "emplifi", "uri": "https://parsnipp.com/entity-map/#emplifi", "name": "Emplifi", "type": "Organization", "definition": "Social media and customer experience software company where both Parsnipp founders held leadership roles.", "relations": [ { "predicate": "FORMER_EMPLOYER_OF", "target": "andrew-higgins", "target_name": "Andrew Higgins" }, { "predicate": "FORMER_EMPLOYER_OF", "target": "awad-sayeed", "target_name": "Awad Sayeed" } ], "evidence": [ { "claim": "Andrew Higgins led growth across Emplifi's six-product suite; Awad Sayeed led Emplifi's Commerce Product organization.", "source": "About Parsnipp", "publisher": "Parsnipp", "url": "https://parsnipp.com/about/", "retrieved": "2026-10-17" } ] }, { "id": "forbes-technology-council", "uri": "https://parsnipp.com/entity-map/#forbes-technology-council", "name": "Forbes Technology Council", "type": "Organization", "definition": "Contributor network at Forbes where Parsnipp's CEO publishes on AI search marketing.", "relations": [ { "predicate": "PUBLISHED", "target": "andrew-higgins", "target_name": "Andrew Higgins" } ], "evidence": [ { "claim": "AI Search Marketing Is Bigger Than AEO, 6 October 2026.", "source": "AI Search Marketing Is Bigger Than AEO", "publisher": "Forbes Technology Council", "url": "https://www.forbes.com/councils/forbestechcouncil/2026/10/06/ai-search-marketing-is-bigger-than-aeo/", "retrieved": "2026-10-17" }, { "claim": "Expert panel including Andrew Higgins, 14 October 2026.", "source": "How To Prepare Customer Support Workflows For AI Automation", "publisher": "Forbes Technology Council", "url": "https://www.forbes.com/councils/forbestechcouncil/2026/10/14/how-to-prepare-customer-support-workflows-for-ai-automation/", "retrieved": "2026-10-17" } ] }, { "id": "nphub", "uri": "https://parsnipp.com/entity-map/#nphub", "name": "NPHub", "type": "Organization", "url": "https://parsnipp.com/blog/how-nphub-quadrupled-llm-traffic-in-30-days/", "definition": "Clinical placement service for nurse practitioner students and a Parsnipp customer with a published case study.", "facts": { "llm_referral_traffic_30_days": "+380% weekly (NPHub Google Analytics)", "geo_score_30_days": "+76 points from a baseline of 230", "ai_visibility_score_30_days": "+44% from a baseline of 34.7%", "new_brand_citations": "378", "recommendations_implemented": "6 of 33" }, "relations": [ { "predicate": "CUSTOMER_OF", "target": "parsnipp", "target_name": "Parsnipp" }, { "predicate": "USES", "target": "geo-aeo-product", "target_name": "Parsnipp GEO / AEO" } ], "evidence": [ { "claim": "In 30 days, weekly LLM referral traffic rose 380%, GEO Score rose 76 points and AI Visibility Score rose 44%, with 6 of 33 recommendations implemented.", "source": "How NPHub Grew LLM Traffic 380% in 30 Days", "publisher": "Parsnipp", "url": "https://parsnipp.com/blog/how-nphub-quadrupled-llm-traffic-in-30-days/", "retrieved": "2026-10-17" } ] }, { "id": "c-p-systems", "uri": "https://parsnipp.com/entity-map/#c-p-systems", "name": "C-P Systems", "type": "Organization", "definition": "Parsnipp customer named publicly on the About page.", "relations": [ { "predicate": "CUSTOMER_OF", "target": "parsnipp", "target_name": "Parsnipp" } ], "evidence": [ { "claim": "Listed under notable clients.", "source": "About Parsnipp", "publisher": "Parsnipp", "url": "https://parsnipp.com/about/", "retrieved": "2026-10-17" } ] }, { "id": "forge", "uri": "https://parsnipp.com/entity-map/#forge", "name": "Forge", "type": "Organization", "definition": "Parsnipp customer named publicly on the About page.", "relations": [ { "predicate": "CUSTOMER_OF", "target": "parsnipp", "target_name": "Parsnipp" } ], "evidence": [ { "claim": "Listed under notable clients.", "source": "About Parsnipp", "publisher": "Parsnipp", "url": "https://parsnipp.com/about/", "retrieved": "2026-10-17" } ] }, { "id": "four-elements-nordic-sauna", "uri": "https://parsnipp.com/entity-map/#four-elements-nordic-sauna", "name": "Four Elements Nordic Sauna", "type": "Organization", "definition": "Parsnipp customer named publicly on the About page.", "relations": [ { "predicate": "CUSTOMER_OF", "target": "parsnipp", "target_name": "Parsnipp" } ], "evidence": [ { "claim": "Listed under notable clients.", "source": "About Parsnipp", "publisher": "Parsnipp", "url": "https://parsnipp.com/about/", "retrieved": "2026-10-17" } ] }, { "id": "onyx-candles", "uri": "https://parsnipp.com/entity-map/#onyx-candles", "name": "Onyx Candles", "type": "Organization", "definition": "Parsnipp customer named publicly on the About page.", "relations": [ { "predicate": "CUSTOMER_OF", "target": "parsnipp", "target_name": "Parsnipp" } ], "evidence": [ { "claim": "Listed under notable clients.", "source": "About Parsnipp", "publisher": "Parsnipp", "url": "https://parsnipp.com/about/", "retrieved": "2026-10-17" } ] }, { "id": "achelois-holistic-wellness", "uri": "https://parsnipp.com/entity-map/#achelois-holistic-wellness", "name": "Achelois Holistic Wellness", "type": "Organization", "definition": "Parsnipp customer named publicly on the About page.", "relations": [ { "predicate": "CUSTOMER_OF", "target": "parsnipp", "target_name": "Parsnipp" } ], "evidence": [ { "claim": "Listed under notable clients.", "source": "About Parsnipp", "publisher": "Parsnipp", "url": "https://parsnipp.com/about/", "retrieved": "2026-10-17" } ] }, { "id": "nordic-harbor", "uri": "https://parsnipp.com/entity-map/#nordic-harbor", "name": "Nordic Harbor", "type": "Organization", "definition": "Parsnipp customer named publicly on the About page.", "relations": [ { "predicate": "CUSTOMER_OF", "target": "parsnipp", "target_name": "Parsnipp" } ], "evidence": [ { "claim": "Listed under notable clients.", "source": "About Parsnipp", "publisher": "Parsnipp", "url": "https://parsnipp.com/about/", "retrieved": "2026-10-17" } ] }, { "id": "profound", "uri": "https://parsnipp.com/entity-map/#profound", "name": "Profound", "type": "Organization", "url": "https://parsnipp.com/parsnipp-vs-profound/", "definition": "AI visibility software company. Competitor.", "relations": [ { "predicate": "COMPETES_WITH", "target": "parsnipp", "target_name": "Parsnipp" } ], "evidence": [ { "claim": "Side-by-side comparison.", "source": "Parsnipp vs Profound", "publisher": "Parsnipp", "url": "https://parsnipp.com/parsnipp-vs-profound/", "retrieved": "2026-10-17" } ] }, { "id": "peec-ai", "uri": "https://parsnipp.com/entity-map/#peec-ai", "name": "Peec AI", "type": "Organization", "url": "https://parsnipp.com/parsnipp-vs-peec-ai/", "definition": "AI visibility software company. 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} ], "evidence": [ { "claim": "Chief of Staff.", "source": "Meet the Parsnipp team", "publisher": "Parsnipp", "url": "https://parsnipp.com/team/", "retrieved": "2026-10-17" }, { "claim": "Author of the Q3 2026 snapshot of where each LLM platform stands on advertising.", "source": "LLMs & Advertising: A Snapshot of Where Each Platform Stands (Q3 2026)", "publisher": "Parsnipp", "url": "https://parsnipp.com/blog/llms-advertising-a-snapshot-of-where-each-platform-stands-q3-2026/", "retrieved": "2026-10-17" } ] }, { "id": "seattle", "uri": "https://parsnipp.com/entity-map/#seattle", "name": "Seattle, Washington", "type": "Place", "definition": "Parsnipp's headquarters.", "same_as": [ "https://www.wikidata.org/wiki/Q5083" ], "relations": [ { "predicate": "HQ_OF", "target": "parsnipp", "target_name": "Parsnipp" } ], "evidence": [ { "claim": "Headquarters: Seattle, Washington, USA.", "source": "About Parsnipp", "publisher": "Parsnipp", "url": "https://parsnipp.com/about/", "retrieved": "2026-10-17" } ] }, { "id": "new-york-city", "uri": "https://parsnipp.com/entity-map/#new-york-city", "name": "New York City", "type": "Place", "definition": "Parsnipp office location.", "same_as": [ "https://www.wikidata.org/wiki/Q60" ], "relations": [ { "predicate": "OFFICE_OF", "target": "parsnipp", "target_name": "Parsnipp" } ], "evidence": [ { "claim": "Other offices: New York City and London.", "source": "About Parsnipp", "publisher": "Parsnipp", "url": "https://parsnipp.com/about/", "retrieved": "2026-10-17" } ] }, { "id": "london", "uri": "https://parsnipp.com/entity-map/#london", "name": "London", "type": "Place", "definition": "Parsnipp office location.", "same_as": [ "https://www.wikidata.org/wiki/Q84" ], "relations": [ { "predicate": "OFFICE_OF", "target": "parsnipp", "target_name": "Parsnipp" } ], "evidence": [ { "claim": "Other offices: New York City and London.", "source": "About Parsnipp", "publisher": "Parsnipp", "url": "https://parsnipp.com/about/", "retrieved": "2026-10-17" } ] }, { "id": "delaware", "uri": "https://parsnipp.com/entity-map/#delaware", "name": "Delaware", "type": "Place", "definition": "Parsnipp Inc.'s state of incorporation.", "same_as": [ "https://www.wikidata.org/wiki/Q1393" ], "relations": [ { "predicate": "JURISDICTION_OF", "target": "parsnipp", "target_name": "Parsnipp" } ], "evidence": [ { "claim": "Parsnipp Inc., a Delaware corporation.", "source": "AI Instructions", "publisher": "Parsnipp", "url": "https://parsnipp.com/ai-instructions/", "retrieved": "2026-10-17" } ] }, { "id": "parsnipp-platform", "uri": "https://parsnipp.com/entity-map/#parsnipp-platform", "name": "Parsnipp platform", "type": "SoftwareProduct", "url": "https://parsnipp.com/platform/", "definition": "Web-based AI search marketing platform with three products, GEO / AEO, LLM Ads and Agentic Commerce, sharing one data layer.", "facts": { "launched": "2026-04", "platform": "Web" }, "relations": [ { "predicate": "MADE_BY", "target": "parsnipp", "target_name": "Parsnipp" }, { "predicate": "HAS_PRODUCT", "target": "geo-aeo-product", "target_name": "Parsnipp GEO / AEO" }, { "predicate": "HAS_PRODUCT", "target": "llm-ads-product", "target_name": "Parsnipp LLM Ads" }, { "predicate": "HAS_PRODUCT", "target": "agentic-commerce-product", "target_name": "Parsnipp Agentic Commerce" }, { "predicate": "USES_METHOD", "target": "persona-based-querying", "target_name": "Persona-based querying" }, { "predicate": "USES_METHOD", "target": "multi-turn-conversation-modeling", "target_name": "Multi-turn conversation modeling" }, { "predicate": "SOLD_AS", "target": "free-plan", "target_name": "Free plan" }, { "predicate": "SOLD_AS", "target": "core-plan", "target_name": "Core plan" }, { "predicate": "SOLD_AS", "target": "advanced-plan", "target_name": "Advanced plan" }, { "predicate": "SOLD_AS", "target": "custom-package", "target_name": "Custom package" } ], "evidence": [ { "claim": "Describes GEO / AEO, Agentic Commerce and LLM Ads on one platform.", "source": "AI Search Marketing Platform", "publisher": "Parsnipp", "url": "https://parsnipp.com/platform/", "retrieved": "2026-10-17" }, { "claim": "Platform launched with persona-based agents and multi-turn conversations.", "source": "Parsnipp Launches New Behavior-Driven AI Search and GEO Platform That Models Real Buyer Interactions", "publisher": "Parsnipp", "url": "https://parsnipp.com/blog/parsnipps-behavior-driven-ai-search-platform/", "retrieved": "2026-10-17" }, { "claim": "Three steps: see where the brand stands, get a prioritized plan, act across content, LLM ads and agentic commerce.", "source": "How Parsnipp Works", "publisher": "Parsnipp", "url": "https://parsnipp.com/how-it-works/", "retrieved": "2026-10-17" }, { "claim": "Third-party coverage of the April 2026 launch.", "source": "Parsnipp Launches Behavior-Driven AI Search and GEO Platform", "publisher": "TechIntelPro", "url": "https://techintelpro.com/news?page=580", "retrieved": "2026-10-17" } ] }, { "id": "geo-aeo-product", "uri": "https://parsnipp.com/entity-map/#geo-aeo-product", "name": "Parsnipp GEO / AEO", "type": "SoftwareProduct", "url": "https://parsnipp.com/aeo-geo/", "also_known_as": [ "Parsnipp AEO / GEO", "Parsnipp AI Visibility" ], "definition": "Parsnipp's organic AI visibility product: tracks brand, category and competitor visibility, share of voice, sentiment and citations across AI engines, and ranks the fixes that improve them.", "relations": [ { "predicate": "PART_OF", "target": "parsnipp-platform", "target_name": "Parsnipp platform" }, { "predicate": "IMPLEMENTS", "target": "geo", "target_name": "Generative engine optimization (GEO)" }, { "predicate": "MEASURES", "target": "ai-visibility", "target_name": "AI visibility" }, { "predicate": "MEASURES", "target": "share-of-voice", "target_name": "Share of voice (AI search)" }, { "predicate": "MEASURES", "target": "ai-brand-sentiment", "target_name": "AI brand sentiment" }, { "predicate": "MEASURES", "target": "citation-rate", "target_name": "Citation rate" }, { "predicate": "MEASURES", "target": "geo-score", "target_name": "GEO Score" }, { "predicate": "MEASURES", "target": "ai-visibility-score", "target_name": "AI Visibility Score" }, { "predicate": "USES_METHOD", "target": "prompt-tracking", "target_name": "Prompt tracking" }, { "predicate": "HAS_FEATURE", "target": "content-recommendations", "target_name": "Content Recommendations" }, { "predicate": "TRACKS", "target": "chatgpt", "target_name": "ChatGPT" }, { "predicate": "TRACKS", "target": "gemini", "target_name": "Gemini" }, { "predicate": "TRACKS", "target": "claude", "target_name": "Claude" }, { "predicate": "TRACKS", "target": "grok", "target_name": "Grok" }, { "predicate": "TRACKS", "target": "google-ai-overviews", "target_name": "Google AI Overviews" }, { "predicate": "TRACKS", "target": "google-ai-mode", "target_name": "Google AI Mode" }, { "predicate": "TRACKS", "target": "muse", "target_name": "Muse" }, { "predicate": "FEEDS_DATA_TO", "target": "llm-ads-product", "target_name": "Parsnipp LLM Ads" }, { "predicate": "FEEDS_DATA_TO", "target": "agentic-commerce-product", "target_name": "Parsnipp Agentic Commerce" } ], "evidence": [ { "claim": "Tracks mentions, citations, sentiment and share of voice; brand, category, competitor, citation and persona views.", "source": "GEO / AEO", "publisher": "Parsnipp", "url": "https://parsnipp.com/aeo-geo/", "retrieved": "2026-10-17" }, { "claim": "Engines covered: ChatGPT and Gemini on every plan, Claude on Core and Advanced. Grok, Google AI Overviews, Google AI Mode and Muse on custom packages.", "source": "About Parsnipp", "publisher": "Parsnipp", "url": "https://parsnipp.com/about/", "retrieved": "2026-10-17" }, { "claim": "Self-serve plans cover ChatGPT and Gemini (Free), plus Claude (Core), plus Grok (Advanced).", "source": "Pricing", "publisher": "Parsnipp", "url": "https://parsnipp.com/pricing/", "retrieved": "2026-10-17" }, { "claim": "Google AI Overviews, Google AI Mode and Muse are on custom packages only.", "source": "AI Instructions", "publisher": "Parsnipp", "url": "https://parsnipp.com/ai-instructions/", "retrieved": "2026-10-17" } ] }, { "id": "llm-ads-product", "uri": "https://parsnipp.com/entity-map/#llm-ads-product", "name": "Parsnipp LLM Ads", "type": "SoftwareProduct", "url": "https://parsnipp.com/llm-ads/", "definition": "Parsnipp's paid AI search product for creating and managing ChatGPT Ads inside Parsnipp, targeted with Smart LLM Ads using organic AI visibility gaps.", "relations": [ { "predicate": "PART_OF", "target": "parsnipp-platform", "target_name": "Parsnipp platform" }, { "predicate": "IMPLEMENTS", "target": "llm-advertising", "target_name": "LLM advertising" }, { "predicate": "MANAGES_CAMPAIGNS_ON", "target": "chatgpt-ads", "target_name": "ChatGPT Ads" }, { "predicate": "USES_DATA_FROM", "target": "geo-aeo-product", "target_name": "Parsnipp GEO / AEO" }, { "predicate": "HAS_FEATURE", "target": "smart-llm-ads", "target_name": "Smart LLM Ads" }, { "predicate": "HAS_FEATURE", "target": "smart-ads-for-chatgpt", "target_name": "Smart Ads for ChatGPT" } ], "evidence": [ { "claim": "Smart LLM Ads lets marketers create and manage ChatGPT ads inside Parsnipp, using GEO insights to target missed conversations.", "source": "Parsnipp Introduces Smart LLM Ads, the First Integrated, Market Ready AI Search Advertising Platform", "publisher": "Parsnipp", "url": "https://parsnipp.com/blog/parsnipp-introduces-smart-llm-ads-the-first-integrated-market-ready-ai-search-advertising-platform/", "retrieved": "2026-10-17" }, { "claim": "LLM Ads product page.", "source": "LLM Ads", "publisher": "Parsnipp", "url": "https://parsnipp.com/llm-ads/", "retrieved": "2026-10-17" }, { "claim": "Core includes up to $1,000 and Advanced up to $5,000 of monthly LLM ad spend.", "source": "Pricing", "publisher": "Parsnipp", "url": "https://parsnipp.com/pricing/", "retrieved": "2026-10-17" } ] }, { "id": "agentic-commerce-product", "uri": "https://parsnipp.com/entity-map/#agentic-commerce-product", "name": "Parsnipp Agentic Commerce", "type": "SoftwareProduct", "url": "https://parsnipp.com/agentic-commerce/", "definition": "Parsnipp's product for making catalogs readable and buyable by AI shopping agents: product visibility, catalog optimization, price drift monitoring and retailer routing.", "relations": [ { "predicate": "PART_OF", "target": "parsnipp-platform", "target_name": "Parsnipp platform" }, { "predicate": "IMPLEMENTS", "target": "agentic-commerce", "target_name": "Agentic commerce" }, { "predicate": "USES_DATA_FROM", "target": "geo-aeo-product", "target_name": "Parsnipp GEO / AEO" }, { "predicate": "SUPPORTS_PROTOCOL", "target": "acp", "target_name": "Agentic Commerce Protocol (ACP)" }, { "predicate": "SUPPORTS_PROTOCOL", "target": "ucp", "target_name": "Universal Commerce Protocol (UCP)" } ], "evidence": [ { "claim": "Readiness for agentic commerce protocols such as ACP and UCP.", "source": "AI Instructions", "publisher": "Parsnipp", "url": "https://parsnipp.com/ai-instructions/", "retrieved": "2026-10-17" }, { "claim": "Optimize product catalogs for AI shopping, track product visibility, enable direct commerce through LLM platforms.", "source": "Agentic Commerce", "publisher": "Parsnipp", "url": "https://parsnipp.com/agentic-commerce/", "retrieved": "2026-10-17" }, { "claim": "Catalog optimization, price drift monitoring, retailer and inventory routing.", "source": "Parsnipp homepage", "publisher": "Parsnipp", "url": "https://parsnipp.com/", "retrieved": "2026-10-17" } ] }, { "id": "smart-llm-ads", "uri": "https://parsnipp.com/entity-map/#smart-llm-ads", "name": "Smart LLM Ads", "type": "Feature", "url": "https://parsnipp.com/llm-ads/", "definition": "Parsnipp's proprietary LLM ads targeting layer. It enriches an ad platform's own targeting with data already in the Parsnipp account: AI visibility data, prompt insights, personas and business context. Each live channel is named Smart Ads for [platform].", "relations": [ { "predicate": "PART_OF", "target": "llm-ads-product", "target_name": "Parsnipp LLM Ads" }, { "predicate": "USES_DATA_FROM", "target": "geo-aeo-product", "target_name": "Parsnipp GEO / AEO" }, { "predicate": "HAS_VERSION", "target": "smart-ads-for-chatgpt", "target_name": "Smart Ads for ChatGPT" } ], "evidence": [ { "claim": "Names Smart LLM Ads as Parsnipp's proprietary targeting layer, built on AI visibility data, prompt insights, personas and business context.", "source": "Parsnipp homepage", "publisher": "Parsnipp", "url": "https://parsnipp.com/", "retrieved": "2026-10-17" }, { "claim": "Launch announcement for Smart LLM Ads.", "source": "Parsnipp Introduces Smart LLM Ads, the First Integrated, Market Ready AI Search Advertising Platform", "publisher": "Parsnipp", "url": "https://parsnipp.com/blog/parsnipp-introduces-smart-llm-ads-the-first-integrated-market-ready-ai-search-advertising-platform/", "retrieved": "2026-10-17" }, { "claim": "Smart LLM Ads is the product; Smart Ads for ChatGPT is its live channel version.", "source": "AI Instructions", "publisher": "Parsnipp", "url": "https://parsnipp.com/ai-instructions/", "retrieved": "2026-10-17" } ] }, { "id": "smart-ads-for-chatgpt", "uri": "https://parsnipp.com/entity-map/#smart-ads-for-chatgpt", "name": "Smart Ads for ChatGPT", "type": "Feature", "url": "https://parsnipp.com/llm-ads/chatgpt-ads/", "definition": "The live ChatGPT version of Smart LLM Ads: ChatGPT Ads campaigns run through Parsnipp, with targeting enriched by the AI visibility data, prompt insights, personas and business context in the Parsnipp account.", "relations": [ { "predicate": "VERSION_OF", "target": "smart-llm-ads", "target_name": "Smart LLM Ads" }, { "predicate": "PART_OF", "target": "llm-ads-product", "target_name": "Parsnipp LLM Ads" }, { "predicate": "RUNS_ON", "target": "chatgpt-ads", "target_name": "ChatGPT Ads" } ], "evidence": [ { "claim": "Smart Ads for ChatGPT enriches ChatGPT's targeting with the data already in a Parsnipp account. ChatGPT Ads is live; Gemini and Muse are coming soon.", "source": "Parsnipp homepage", "publisher": "Parsnipp", "url": "https://parsnipp.com/", "retrieved": "2026-10-17" }, { "claim": "Parsnipp manages ChatGPT ads programs from strategy to reporting.", "source": "ChatGPT Ads", "publisher": "Parsnipp", "url": "https://parsnipp.com/llm-ads/chatgpt-ads/", "retrieved": "2026-10-17" } ] }, { "id": "content-recommendations", "uri": "https://parsnipp.com/entity-map/#content-recommendations", "name": "Content Recommendations", "type": "Feature", "url": "https://parsnipp.com/blog/parsnipp-releases-content-recommendations/", "definition": "GEO content feature in Parsnipp that recommends content changes to improve AI visibility.", "relations": [ { "predicate": "PART_OF", "target": "geo-aeo-product", "target_name": "Parsnipp GEO / AEO" } ], "evidence": [ { "claim": "Announces Content Recommendations as a GEO Content feature.", "source": "Parsnipp Releases Content Recommendations to Help Improve AI Visibility", "publisher": "Parsnipp", "url": "https://parsnipp.com/blog/parsnipp-releases-content-recommendations/", "retrieved": "2026-10-17" } ] }, { "id": "parsnipp-services", "uri": "https://parsnipp.com/entity-map/#parsnipp-services", "name": "Parsnipp services", "type": "Service", "url": "https://parsnipp.com/services/", "definition": "Forward deployed services in digital marketing, brand and AI search marketing that support platform customers, sold as hourly resources with no contracts or retainers. Parsnipp is a software company first; services are not a separate agency business.", "relations": [ { "predicate": "PROVIDED_BY", "target": "parsnipp", "target_name": "Parsnipp" }, { "predicate": "SUPPORTS", "target": "parsnipp-platform", "target_name": "Parsnipp platform" } ], "evidence": [ { "claim": "Services are sold as hourly resources with no contracts or retainers.", "source": "AI Instructions", "publisher": "Parsnipp", "url": "https://parsnipp.com/ai-instructions/", "retrieved": "2026-10-17" }, { "claim": "Services page.", "source": "Services", "publisher": "Parsnipp", "url": "https://parsnipp.com/services/", "retrieved": "2026-10-17" }, { "claim": "Explains why Parsnipp paired the platform with an acquired digital marketing agency.", "source": "Why We Bought a Digital Marketing Agency", "publisher": "Parsnipp", "url": "https://parsnipp.com/blog/why-we-bought-a-digital-marketing-agency/", "retrieved": "2026-10-17" } ] }, { "id": "free-plan", "uri": "https://parsnipp.com/entity-map/#free-plan", "name": "Free plan", "type": "Offer", "url": "https://parsnipp.com/pricing/", "definition": "$0/month. 1 persona, 25 prompt conversations, 3 competitors, reports for the first week only, ChatGPT and Gemini. No credit card.", "facts": { "price": "0", "currency": "USD" }, "relations": [ { "predicate": "OFFER_FOR", "target": "parsnipp-platform", "target_name": "Parsnipp platform" } ], "evidence": [ { "claim": "Free plan limits and engines.", "source": "Pricing", "publisher": "Parsnipp", "url": "https://parsnipp.com/pricing/", "retrieved": "2026-10-17" } ] }, { "id": "core-plan", "uri": "https://parsnipp.com/entity-map/#core-plan", "name": "Core plan", "type": "Offer", "url": "https://parsnipp.com/pricing/", "definition": "$39.99/month. 2 personas, 50 prompt conversations, 5 competitors, daily reports, ChatGPT, Gemini and Claude, LLM Ads up to $1,000/month spend, limited Agentic Commerce.", "facts": { "price": "39.99", "currency": "USD" }, "relations": [ { "predicate": "OFFER_FOR", "target": "parsnipp-platform", "target_name": "Parsnipp platform" } ], "evidence": [ { "claim": "Core plan limits and engines.", "source": "Pricing", "publisher": "Parsnipp", "url": "https://parsnipp.com/pricing/", "retrieved": "2026-10-17" } ] }, { "id": "advanced-plan", "uri": "https://parsnipp.com/entity-map/#advanced-plan", "name": "Advanced plan", "type": "Offer", "url": "https://parsnipp.com/pricing/", "definition": "From $99.99/month. 5 personas, 200 prompt conversations, 8 competitors, daily reports, ChatGPT, Gemini and Claude, 3 brands, LLM Ads up to $5,000/month spend, named customer success manager.", "facts": { "price_from": "99.99", "currency": "USD" }, "relations": [ { "predicate": "OFFER_FOR", "target": "parsnipp-platform", "target_name": "Parsnipp platform" } ], "evidence": [ { "claim": "Advanced plan limits and engines.", "source": "Pricing", "publisher": "Parsnipp", "url": "https://parsnipp.com/pricing/", "retrieved": "2026-10-17" } ] }, { "id": "custom-package", "uri": "https://parsnipp.com/entity-map/#custom-package", "name": "Custom package", "type": "Offer", "url": "https://parsnipp.com/book-demo/", "definition": "Custom data coverage for multi-brand organizations and agencies. The only way to add Google AI Overviews, Google AI Mode and Muse.", "relations": [ { "predicate": "OFFER_FOR", "target": "parsnipp-platform", "target_name": "Parsnipp platform" } ], "evidence": [ { "claim": "Custom packages with the data coverage a team needs.", "source": "Pricing", "publisher": "Parsnipp", "url": "https://parsnipp.com/pricing/", "retrieved": "2026-10-17" }, { "claim": "AI Overviews, AI Mode and Muse are custom packages only.", "source": "AI Instructions", "publisher": "Parsnipp", "url": "https://parsnipp.com/ai-instructions/", "retrieved": "2026-10-17" } ] }, { "id": "free-custom-report", "uri": "https://parsnipp.com/entity-map/#free-custom-report", "name": "Free custom AI search marketing report", "type": "Offer", "url": "https://parsnipp.com/free-custom-ai-search-marketing-report/", "definition": "A free report prepared for one brand: how it shows up in AI answers, which prompts its LLM ads should target, and whether AI agents can transact with it.", "relations": [ { "predicate": "OFFERED_BY", "target": "parsnipp", "target_name": "Parsnipp" }, { "predicate": "USES_DATA_FROM", "target": "geo-aeo-product", "target_name": "Parsnipp GEO / AEO" } ], "evidence": [ { "claim": "Request page for the free custom report.", "source": "Generate a Free AI Search Marketing Report for your Brand", "publisher": "Parsnipp", "url": "https://parsnipp.com/free-custom-ai-search-marketing-report/", "retrieved": "2026-10-17" } ] }, { "id": "persona-based-querying", "uri": "https://parsnipp.com/entity-map/#persona-based-querying", "name": "Persona-based querying", "type": "Method", "url": "https://parsnipp.com/glossary/persona-based-querying/", "definition": "Running the same buying journey as different customer personas and comparing what each is told. Parsnipp's core measurement method.", "relations": [ { "predicate": "USED_BY", "target": "parsnipp-platform", "target_name": "Parsnipp platform" } ], "evidence": [ { "claim": "Definition.", "source": "Persona-Based Querying", "publisher": "Parsnipp Glossary", "url": "https://parsnipp.com/glossary/persona-based-querying/", "retrieved": "2026-10-17" }, { "claim": "Why persona-based, multi-turn testing produces more accurate data.", "source": "Why Parsnipp's AI Visibility Data Is Accurate (And Most Competitors' are not)", "publisher": "Parsnipp", "url": "https://parsnipp.com/blog/why-parsnipps-ai-visibility-data-is-better/", "retrieved": "2026-10-17" } ] }, { "id": "multi-turn-conversation-modeling", "uri": "https://parsnipp.com/entity-map/#multi-turn-conversation-modeling", "name": "Multi-turn conversation modeling", "type": "Method", "url": "https://parsnipp.com/glossary/multi-turn-conversation-modeling/", "definition": "Tracking sequences of questions and follow-ups rather than single prompts, capturing the later, higher-intent turns where brands are shortlisted.", "relations": [ { "predicate": "USED_BY", "target": "parsnipp-platform", "target_name": "Parsnipp platform" } ], "evidence": [ { "claim": "Definition.", "source": "Multi-Turn Conversation Modeling", "publisher": "Parsnipp Glossary", "url": "https://parsnipp.com/glossary/multi-turn-conversation-modeling/", "retrieved": "2026-10-17" }, { "claim": "Simulates real shopper context and multi-turn conversations.", "source": "About Parsnipp", "publisher": "Parsnipp", "url": "https://parsnipp.com/about/", "retrieved": "2026-10-17" }, { "claim": "Simulates multi-turn conversations with synthetic shopper personas, repeated across ChatGPT, Gemini, Claude, Grok, and Muse.", "source": "Parsnipp homepage", "publisher": "Parsnipp", "url": "https://parsnipp.com/", "retrieved": "2026-10-17" }, { "claim": "In 320 simulated conversations, recommendations formed only after the shopper gave a budget: Anker / Soundcore went from 0% to 86% to 100% of picks.", "source": "AI Search: Mentions & Visibility Aren't Enough", "publisher": "Parsnipp", "url": "https://parsnipp.com/blog/ai-search-mentions-and-visibility-arent-enough/", "retrieved": "2026-10-17" } ] }, { "id": "prompt-tracking", "uri": "https://parsnipp.com/entity-map/#prompt-tracking", "name": "Prompt tracking", "type": "Method", "url": "https://parsnipp.com/glossary/prompt-tracking/", "definition": "Recording what AI assistants say when a fixed set of buyer questions is asked, run after run, so a brand can see whether and how it is named. Parsnipp runs it as persona-based, multi-turn conversations rather than single prompts.", "relations": [ { "predicate": "USED_BY", "target": "geo-aeo-product", "target_name": "Parsnipp GEO / AEO" } ], "evidence": [ { "claim": "Definition.", "source": "Prompt Tracking", "publisher": "Parsnipp Glossary", "url": "https://parsnipp.com/glossary/prompt-tracking/", "retrieved": "2026-10-17" }, { "claim": "How to choose the prompts worth tracking.", "source": "How to Select the Right Prompts for AI Visibility Tracking", "publisher": "Parsnipp", "url": "https://parsnipp.com/blog/how-to-select-prompts-for-ai-visibility-tracking/", "retrieved": "2026-10-17" }, { "claim": "How to build a prompt tracking library for ecommerce.", "source": "How to Build a Prompt Tracking Library for eCommerce", "publisher": "Parsnipp", "url": "https://parsnipp.com/blog/how-to-build-a-prompt-tracking-library-for-ecommerce/", "retrieved": "2026-10-17" } ] }, { "id": "ai-search-marketing", "uri": "https://parsnipp.com/entity-map/#ai-search-marketing", "name": "AI search marketing", "type": "Concept", "url": "https://parsnipp.com/glossary/ai-search-marketing/", "definition": "Reaching buyers inside AI assistants and agents through organic visibility (GEO / AEO), paid placement (LLM advertising) and agent-ready commerce. The category Parsnipp operates in.", "relations": [ { "predicate": "INCLUDES", "target": "geo", "target_name": "Generative engine optimization (GEO)" }, { "predicate": "INCLUDES", "target": "llm-advertising", "target_name": "LLM advertising" }, { "predicate": "INCLUDES", "target": "agentic-commerce", "target_name": "Agentic commerce" }, { "predicate": "DEFINED_BY", "target": "parsnipp", "target_name": "Parsnipp" } ], "evidence": [ { "claim": "Definition.", "source": "AI Search Marketing", "publisher": "Parsnipp Glossary", "url": "https://parsnipp.com/glossary/ai-search-marketing/", "retrieved": "2026-10-17" }, { "claim": "Argues AI search marketing is broader than AEO.", "source": "AI Search Marketing Is Bigger Than AEO", "publisher": "Forbes Technology Council", "url": "https://www.forbes.com/councils/forbestechcouncil/2026/10/06/ai-search-marketing-is-bigger-than-aeo/", "retrieved": "2026-10-17" } ] }, { "id": "geo", "uri": "https://parsnipp.com/entity-map/#geo", "name": "Generative engine optimization (GEO)", "type": "Concept", "url": "https://parsnipp.com/glossary/generative-engine-optimization-geo/", "also_known_as": [ "Answer engine optimization (AEO)", "AI SEO", "AI search optimization (AISO)", "LLMO" ], "definition": "Getting a brand mentioned and cited in AI-generated answers. GEO and AEO are two names for the same practice, the organic part of AI search marketing.", "relations": [ { "predicate": "PART_OF", "target": "ai-search-marketing", "target_name": "AI search marketing" }, { "predicate": "IMPLEMENTED_BY", "target": "geo-aeo-product", "target_name": "Parsnipp GEO / AEO" } ], "evidence": [ { "claim": "Definition.", "source": "Generative Engine Optimization (GEO)", "publisher": "Parsnipp Glossary", "url": "https://parsnipp.com/glossary/generative-engine-optimization-geo/", "retrieved": "2026-10-17" }, { "claim": "How the terms compare.", "source": "AEO vs GEO vs AI SEO", "publisher": "Parsnipp Glossary", "url": "https://parsnipp.com/glossary/aeo-vs-geo-vs-ai-seo/", "retrieved": "2026-10-17" }, { "claim": "Definition of AEO.", "source": "Answer Engine Optimization (AEO)", "publisher": "Parsnipp Glossary", "url": "https://parsnipp.com/glossary/answer-engine-optimization-aeo/", "retrieved": "2026-10-17" } ] }, { "id": "llm-advertising", "uri": "https://parsnipp.com/entity-map/#llm-advertising", "name": "LLM advertising", "type": "Concept", "url": "https://parsnipp.com/glossary/llm-advertising/", "definition": "Paid placement inside the answers an AI assistant writes.", "relations": [ { "predicate": "PART_OF", "target": "ai-search-marketing", "target_name": "AI search marketing" }, { "predicate": "IMPLEMENTED_BY", "target": "llm-ads-product", "target_name": "Parsnipp LLM Ads" } ], "evidence": [ { "claim": "Definition.", "source": "LLM Advertising", "publisher": "Parsnipp Glossary", "url": "https://parsnipp.com/glossary/llm-advertising/", "retrieved": "2026-10-17" } ] }, { "id": "agentic-commerce", "uri": "https://parsnipp.com/entity-map/#agentic-commerce", "name": "Agentic commerce", "type": "Concept", "url": "https://parsnipp.com/glossary/agentic-commerce/", "definition": "Buying and selling where an AI agent does the searching, comparing and often the purchasing on a person's behalf.", "relations": [ { "predicate": "PART_OF", "target": "ai-search-marketing", "target_name": "AI search marketing" }, { "predicate": "IMPLEMENTED_BY", "target": "agentic-commerce-product", "target_name": "Parsnipp Agentic Commerce" }, { "predicate": "USES", "target": "agentic-commerce-protocols", "target_name": "Agentic commerce protocols" } ], "evidence": [ { "claim": "Definition.", "source": "Agentic Commerce", "publisher": "Parsnipp Glossary", "url": "https://parsnipp.com/glossary/agentic-commerce/", "retrieved": "2026-10-17" } ] }, { "id": "agentic-commerce-protocols", "uri": "https://parsnipp.com/entity-map/#agentic-commerce-protocols", "name": "Agentic commerce protocols", "type": "Concept", "url": "https://parsnipp.com/glossary/agentic-commerce-protocols/", "definition": "The competing open standards for how AI agents find products, prove who they are, check out and pay on a person's behalf, including ACP, UCP, AP2 and MCP.", "relations": [ { "predicate": "INCLUDES", "target": "acp", "target_name": "Agentic Commerce Protocol (ACP)" }, { "predicate": "INCLUDES", "target": "ucp", "target_name": "Universal Commerce Protocol (UCP)" }, { "predicate": "INCLUDES", "target": "ap2", "target_name": "Agent Payments Protocol (AP2)" }, { "predicate": "INCLUDES", "target": "mcp", "target_name": "Model Context Protocol (MCP)" }, { "predicate": "PART_OF", "target": "agentic-commerce", "target_name": "Agentic commerce" } ], "evidence": [ { "claim": "Compares ACP, UCP, MCP, AP2, MPP, Visa TAP, Mastercard Agent Pay, Klarna APP and PAP.", "source": "Agentic Commerce Protocols", "publisher": "Parsnipp Glossary", "url": "https://parsnipp.com/glossary/agentic-commerce-protocols/", "retrieved": "2026-10-17" }, { "claim": "Which layers of a product feed agents need.", "source": "The agentic commerce feed stack: what eCommerce teams actually need to track", "publisher": "Parsnipp", "url": "https://parsnipp.com/blog/the-agentic-commerce-feed-stack-what-ecommerce-teams-actually-need-to-track/", "retrieved": "2026-10-17" } ] }, { "id": "acp", "uri": "https://parsnipp.com/entity-map/#acp", "name": "Agentic Commerce Protocol (ACP)", "type": "Concept", "url": "https://parsnipp.com/glossary/agentic-commerce-protocol-acp/", "also_known_as": [ "ACP" ], "definition": "Open specification from OpenAI and Stripe for how AI agents and merchants exchange product, checkout and payment information.", "relations": [ { "predicate": "PART_OF", "target": "agentic-commerce-protocols", "target_name": "Agentic commerce protocols" }, { "predicate": "SUPPORTED_BY", "target": "agentic-commerce-product", "target_name": "Parsnipp Agentic Commerce" } ], "evidence": [ { "claim": "Definition.", "source": "Agentic Commerce Protocol (ACP)", "publisher": "Parsnipp Glossary", "url": "https://parsnipp.com/glossary/agentic-commerce-protocol-acp/", "retrieved": "2026-10-17" }, { "claim": "What merchants need in place to sell through ACP.", "source": "GEO Tip of the Week: Get Ready for the Agentic Commerce Protocol (ACP)", "publisher": "Parsnipp", "url": "https://parsnipp.com/blog/geo-tip-of-the-week-agentic-commerce-protocol/", "retrieved": "2026-10-17" } ] }, { "id": "ucp", "uri": "https://parsnipp.com/entity-map/#ucp", "name": "Universal Commerce Protocol (UCP)", "type": "Concept", "url": "https://parsnipp.com/glossary/universal-commerce-protocol-ucp/", "also_known_as": [ "UCP" ], "definition": "Open standard from Google for how AI agents interact with merchant systems across the whole shopping journey.", "relations": [ { "predicate": "PART_OF", "target": "agentic-commerce-protocols", "target_name": "Agentic commerce protocols" }, { "predicate": "SUPPORTED_BY", "target": "agentic-commerce-product", "target_name": "Parsnipp Agentic Commerce" } ], "evidence": [ { "claim": "Definition.", "source": "Universal Commerce Protocol (UCP)", "publisher": "Parsnipp Glossary", "url": "https://parsnipp.com/glossary/universal-commerce-protocol-ucp/", "retrieved": "2026-10-17" } ] }, { "id": "ap2", "uri": "https://parsnipp.com/entity-map/#ap2", "name": "Agent Payments Protocol (AP2)", "type": "Concept", "url": "https://parsnipp.com/glossary/agent-payments-protocol-ap2/", "also_known_as": [ "AP2" ], "definition": "Google's open protocol for proving a shopper approved a purchase their AI agent makes.", "relations": [ { "predicate": "PART_OF", "target": "agentic-commerce-protocols", "target_name": "Agentic commerce protocols" } ], "evidence": [ { "claim": "Definition.", "source": "Agent Payments Protocol (AP2)", "publisher": "Parsnipp Glossary", "url": "https://parsnipp.com/glossary/agent-payments-protocol-ap2/", "retrieved": "2026-10-17" } ] }, { "id": "mcp", "uri": "https://parsnipp.com/entity-map/#mcp", "name": "Model Context Protocol (MCP)", "type": "Concept", "url": "https://parsnipp.com/glossary/model-context-protocol-mcp/", "also_known_as": [ "MCP" ], "definition": "Open protocol, introduced by Anthropic, for connecting AI assistants to outside tools and data.", "relations": [ { "predicate": "PART_OF", "target": "agentic-commerce-protocols", "target_name": "Agentic commerce protocols" } ], "evidence": [ { "claim": "Definition.", "source": "Model Context Protocol (MCP)", "publisher": "Parsnipp Glossary", "url": "https://parsnipp.com/glossary/model-context-protocol-mcp/", "retrieved": "2026-10-17" } ] }, { "id": "ai-visibility", "uri": "https://parsnipp.com/entity-map/#ai-visibility", "name": "AI visibility", "type": "Metric", "url": "https://parsnipp.com/glossary/ai-visibility/", "definition": "How often and how favorably a brand appears in AI-generated answers across tracked conversations.", "relations": [ { "predicate": "MEASURED_BY", "target": "geo-aeo-product", "target_name": "Parsnipp GEO / AEO" } ], "evidence": [ { "claim": "Definition.", "source": "AI Visibility", "publisher": "Parsnipp Glossary", "url": "https://parsnipp.com/glossary/ai-visibility/", "retrieved": "2026-10-17" } ] }, { "id": "share-of-voice", "uri": "https://parsnipp.com/entity-map/#share-of-voice", "name": "Share of voice (AI search)", "type": "Metric", "url": "https://parsnipp.com/glossary/share-of-voice-ai-search/", "definition": "A brand's share of all brand mentions in a set of generated answers.", "relations": [ { "predicate": "MEASURED_BY", "target": "geo-aeo-product", "target_name": "Parsnipp GEO / AEO" } ], "evidence": [ { "claim": "Definition.", "source": "Share of Voice (AI Search)", "publisher": "Parsnipp Glossary", "url": "https://parsnipp.com/glossary/share-of-voice-ai-search/", "retrieved": "2026-10-17" } ] }, { "id": "ai-brand-sentiment", "uri": "https://parsnipp.com/entity-map/#ai-brand-sentiment", "name": "AI brand sentiment", "type": "Metric", "url": "https://parsnipp.com/glossary/ai-brand-sentiment/", "definition": "The tone an AI assistant takes when it describes a brand.", "relations": [ { "predicate": "MEASURED_BY", "target": "geo-aeo-product", "target_name": "Parsnipp GEO / AEO" } ], "evidence": [ { "claim": "Definition.", "source": "AI Brand Sentiment", "publisher": "Parsnipp Glossary", "url": "https://parsnipp.com/glossary/ai-brand-sentiment/", "retrieved": "2026-10-17" } ] }, { "id": "citation-rate", "uri": "https://parsnipp.com/entity-map/#citation-rate", "name": "Citation rate", "type": "Metric", "url": "https://parsnipp.com/glossary/citation-rate/", "definition": "The share of tracked prompts where an AI assistant names a site as a source.", "relations": [ { "predicate": "MEASURED_BY", "target": "geo-aeo-product", "target_name": "Parsnipp GEO / AEO" } ], "evidence": [ { "claim": "Definition.", "source": "Citation Rate", "publisher": "Parsnipp Glossary", "url": "https://parsnipp.com/glossary/citation-rate/", "retrieved": "2026-10-17" } ] }, { "id": "ai-visibility-score", "uri": "https://parsnipp.com/entity-map/#ai-visibility-score", "name": "AI Visibility Score", "type": "Metric", "url": "https://parsnipp.com/glossary/visibility-score/", "definition": "Parsnipp's single number for how often and how prominently a brand appears across its tracked AI answers. Not the same as the GEO Score.", "relations": [ { "predicate": "MEASURED_BY", "target": "geo-aeo-product", "target_name": "Parsnipp GEO / AEO" } ], "evidence": [ { "claim": "Definition of a visibility score.", "source": "Visibility Score", "publisher": "Parsnipp Glossary", "url": "https://parsnipp.com/glossary/visibility-score/", "retrieved": "2026-10-17" }, { "claim": "NPHub's AI Visibility Score rose 44% in 30 days.", "source": "How NPHub Grew LLM Traffic 380% in 30 Days", "publisher": "Parsnipp", "url": "https://parsnipp.com/blog/how-nphub-quadrupled-llm-traffic-in-30-days/", "retrieved": "2026-10-17" } ] }, { "id": "ai-recommendation-rate", "uri": "https://parsnipp.com/entity-map/#ai-recommendation-rate", "name": "AI recommendation rate", "type": "Metric", "url": "https://parsnipp.com/glossary/ai-recommendation-rate/", "definition": "The share of AI-generated answers that put a brand's product forward as the pick, as distinct from answers that only mention it.", "relations": [ { "predicate": "MEASURED_BY", "target": "geo-aeo-product", "target_name": "Parsnipp GEO / AEO" }, { "predicate": "CONTRASTS_WITH", "target": "ai-visibility", "target_name": "AI visibility" }, { "predicate": "EVIDENCED_BY", "target": "mentions-vs-recommendations-study", "target_name": "AI Search: Mentions & Visibility Aren't Enough" } ], "evidence": [ { "claim": "Definition.", "source": "AI Recommendation Rate", "publisher": "Parsnipp Glossary", "url": "https://parsnipp.com/glossary/ai-recommendation-rate/", "retrieved": "2026-10-17" }, { "claim": "Of 960 brand mentions in 320 simulated shopper conversations, 700 became a recommendation; Bose was named in 82 answers and recommended in none.", "source": "AI Search: Mentions & Visibility Aren't Enough", "publisher": "Parsnipp", "url": "https://parsnipp.com/blog/ai-search-mentions-and-visibility-arent-enough/", "retrieved": "2026-10-17" } ] }, { "id": "geo-score", "uri": "https://parsnipp.com/entity-map/#geo-score", "name": "GEO Score", "type": "Metric", "url": "https://parsnipp.com/glossary/geo-score/", "definition": "Parsnipp's composite score for how well a site and brand are set up to be cited by AI assistants.", "relations": [ { "predicate": "MEASURED_BY", "target": "geo-aeo-product", "target_name": "Parsnipp GEO / AEO" } ], "evidence": [ { "claim": "Definition.", "source": "GEO Score", "publisher": "Parsnipp Glossary", "url": "https://parsnipp.com/glossary/geo-score/", "retrieved": "2026-10-17" } ] }, { "id": "chatgpt", "uri": "https://parsnipp.com/entity-map/#chatgpt", "name": "ChatGPT", "type": "AIEngine", "definition": "OpenAI's assistant. Tracked on all Parsnipp plans.", "relations": [ { "predicate": "TRACKED_BY", "target": "geo-aeo-product", "target_name": "Parsnipp GEO / AEO" }, { "predicate": "HAS_AD_PRODUCT", "target": "chatgpt-ads", "target_name": "ChatGPT Ads" } ], "evidence": [ { "claim": "Included on Free, Core and Advanced.", "source": "Pricing", "publisher": "Parsnipp", "url": "https://parsnipp.com/pricing/", "retrieved": "2026-10-17" } ] }, { "id": "gemini", "uri": "https://parsnipp.com/entity-map/#gemini", "name": "Gemini", "type": "AIEngine", "url": "https://parsnipp.com/glossary/gemini/", "definition": "Google's assistant and model family. Tracked on all Parsnipp plans.", "relations": [ { "predicate": "TRACKED_BY", "target": "geo-aeo-product", "target_name": "Parsnipp GEO / AEO" } ], "evidence": [ { "claim": "Definition.", "source": "Gemini", "publisher": "Parsnipp Glossary", "url": "https://parsnipp.com/glossary/gemini/", "retrieved": "2026-10-17" }, { "claim": "Included on Free, Core and Advanced.", "source": "Pricing", "publisher": "Parsnipp", "url": "https://parsnipp.com/pricing/", "retrieved": "2026-10-17" } ] }, { "id": "claude", "uri": "https://parsnipp.com/entity-map/#claude", "name": "Claude", "type": "AIEngine", "definition": "Anthropic's assistant. Tracked on Core and Advanced.", "relations": [ { "predicate": "TRACKED_BY", "target": "geo-aeo-product", "target_name": "Parsnipp GEO / AEO" } ], "evidence": [ { "claim": "Included on Core and Advanced.", "source": "Pricing", "publisher": "Parsnipp", "url": "https://parsnipp.com/pricing/", "retrieved": "2026-10-17" } ] }, { "id": "grok", "uri": "https://parsnipp.com/entity-map/#grok", "name": "Grok", "type": "AIEngine", "url": "https://parsnipp.com/glossary/grok/", "definition": "xAI's assistant. Tracked on custom packages.", "relations": [ { "predicate": "TRACKED_BY", "target": "geo-aeo-product", "target_name": "Parsnipp GEO / AEO" } ], "evidence": [ { "claim": "Definition.", "source": "Grok", "publisher": "Parsnipp Glossary", "url": "https://parsnipp.com/glossary/grok/", "retrieved": "2026-10-17" }, { "claim": "Custom packages only.", "source": "AI Instructions", "publisher": "Parsnipp", "url": "https://parsnipp.com/ai-instructions/", "retrieved": "2026-10-17" } ] }, { "id": "perplexity", "uri": "https://parsnipp.com/entity-map/#perplexity", "name": "Perplexity", "type": "AIEngine", "url": "https://parsnipp.com/glossary/perplexity-ai/", "definition": "AI answer engine that writes cited replies from live web sources. Not tracked by Parsnipp on any plan.", "relations": [], "evidence": [ { "claim": "Definition.", "source": "Perplexity AI", "publisher": "Parsnipp Glossary", "url": "https://parsnipp.com/glossary/perplexity-ai/", "retrieved": "2026-10-17" }, { "claim": "Parsnipp does not track or offer Perplexity on any plan.", "source": "AI Instructions", "publisher": "Parsnipp", "url": "https://parsnipp.com/ai-instructions/", "retrieved": "2026-10-17" } ] }, { "id": "google-ai-overviews", "uri": "https://parsnipp.com/entity-map/#google-ai-overviews", "name": "Google AI Overviews", "type": "AIEngine", "url": "https://parsnipp.com/glossary/ai-overview/", "definition": "Google's AI summaries above search results. Tracked on custom packages.", "relations": [ { "predicate": "TRACKED_BY", "target": "geo-aeo-product", "target_name": "Parsnipp GEO / AEO" } ], "evidence": [ { "claim": "Definition.", "source": "AI Overview", "publisher": "Parsnipp Glossary", "url": "https://parsnipp.com/glossary/ai-overview/", "retrieved": "2026-10-17" }, { "claim": "Custom packages only.", "source": "AI Instructions", "publisher": "Parsnipp", "url": "https://parsnipp.com/ai-instructions/", "retrieved": "2026-10-17" } ] }, { "id": "google-ai-mode", "uri": "https://parsnipp.com/entity-map/#google-ai-mode", "name": "Google AI Mode", "type": "AIEngine", "url": "https://parsnipp.com/glossary/google-ai-mode/", "definition": "Google Search's conversational answer mode. Tracked on custom packages.", "relations": [ { "predicate": "TRACKED_BY", "target": "geo-aeo-product", "target_name": "Parsnipp GEO / AEO" } ], "evidence": [ { "claim": "Definition.", "source": "Google AI Mode", "publisher": "Parsnipp Glossary", "url": "https://parsnipp.com/glossary/google-ai-mode/", "retrieved": "2026-10-17" }, { "claim": "Custom packages only.", "source": "AI Instructions", "publisher": "Parsnipp", "url": "https://parsnipp.com/ai-instructions/", "retrieved": "2026-10-17" } ] }, { "id": "muse", "uri": "https://parsnipp.com/entity-map/#muse", "name": "Muse", "type": "AIEngine", "definition": "AI assistant tracked by Parsnipp for brands that need it. Tracked on custom packages.", "relations": [ { "predicate": "TRACKED_BY", "target": "geo-aeo-product", "target_name": "Parsnipp GEO / AEO" } ], "evidence": [ { "claim": "Custom packages only.", "source": "AI Instructions", "publisher": "Parsnipp", "url": "https://parsnipp.com/ai-instructions/", "retrieved": "2026-10-17" } ] }, { "id": "chatgpt-ads", "uri": "https://parsnipp.com/entity-map/#chatgpt-ads", "name": "ChatGPT Ads", "type": "AdPlatform", "url": "https://parsnipp.com/glossary/chatgpt-ads/", "definition": "OpenAI's advertising product inside ChatGPT. Campaigns can be created and managed through Parsnipp LLM Ads.", "relations": [ { "predicate": "MANAGED_THROUGH", "target": "llm-ads-product", "target_name": "Parsnipp LLM Ads" }, { "predicate": "TARGETED_BY", "target": "smart-ads-for-chatgpt", "target_name": "Smart Ads for ChatGPT" } ], "evidence": [ { "claim": "Parsnipp manages ChatGPT ads programs from strategy to reporting.", "source": "ChatGPT Ads", "publisher": "Parsnipp", "url": "https://parsnipp.com/llm-ads/chatgpt-ads/", "retrieved": "2026-10-17" }, { "claim": "Definition.", "source": "ChatGPT Ads", "publisher": "Parsnipp Glossary", "url": "https://parsnipp.com/glossary/chatgpt-ads/", "retrieved": "2026-10-17" }, { "claim": "Where ChatGPT Ads and the other LLM ad platforms stood in Q3 2026.", "source": "LLMs & Advertising: A Snapshot of Where Each Platform Stands (Q3 2026)", "publisher": "Parsnipp", "url": "https://parsnipp.com/blog/llms-advertising-a-snapshot-of-where-each-platform-stands-q3-2026/", "retrieved": "2026-10-17" } ] }, { "id": "parsnipp-blog", "uri": "https://parsnipp.com/entity-map/#parsnipp-blog", "name": "Parsnipp blog", "type": "Publication", "url": "https://parsnipp.com/blog/", "definition": "Parsnipp's articles on AI search marketing: GEO / AEO how-tos, LLM advertising, agentic commerce, customer results and company news. Available as RSS.", "same_as": [ "https://parsnipp.com/feed.xml" ], "relations": [ { "predicate": "PUBLISHED_BY", "target": "parsnipp", "target_name": "Parsnipp" }, { "predicate": "HAS_SERIES", "target": "geo-tip-of-the-week", "target_name": "GEO Tip of the Week" }, { "predicate": "HAS_SERIES", "target": "llm-ads-snapshot", "target_name": "LLMs and Advertising: quarterly snapshot" } ], "evidence": [ { "claim": "Blog index.", "source": "AI Search Marketing", "publisher": "Parsnipp", "url": "https://parsnipp.com/blog/", "retrieved": "2026-10-17" } ] }, { "id": "geo-tip-of-the-week", "uri": "https://parsnipp.com/entity-map/#geo-tip-of-the-week", "name": "GEO Tip of the Week", "type": "Publication", "url": "https://parsnipp.com/blog/parsnipps-weekly-geo-tip-rating-review-schema/", "definition": "A weekly series of short, practical fixes that help a brand get cited in AI answers, such as schema markup, llms.txt, canonical tags, product feeds and AI conversion tracking.", "relations": [ { "predicate": "PART_OF", "target": "parsnipp-blog", "target_name": "Parsnipp blog" }, { "predicate": "WRITTEN_BY", "target": "brandon-robinson", "target_name": "Brandon Robinson" } ], "evidence": [ { "claim": "First tip, March 2026: aggregate rating and review schema.", "source": "GEO Tip of the Week: Add Aggregate Rating and Review Schema", "publisher": "Parsnipp", "url": "https://parsnipp.com/blog/parsnipps-weekly-geo-tip-rating-review-schema/", "retrieved": "2026-10-17" }, { "claim": "A later tip, on the Agentic Commerce Protocol.", "source": "GEO Tip of the Week: Get Ready for the Agentic Commerce Protocol (ACP)", "publisher": "Parsnipp", "url": "https://parsnipp.com/blog/geo-tip-of-the-week-agentic-commerce-protocol/", "retrieved": "2026-10-17" } ] }, { "id": "llm-ads-snapshot", "uri": "https://parsnipp.com/entity-map/#llm-ads-snapshot", "name": "LLMs and Advertising: quarterly snapshot", "type": "Publication", "url": "https://parsnipp.com/blog/llms-advertising-a-snapshot-of-where-each-platform-stands-q3-2026/", "definition": "A quarterly review of where each major LLM platform stands on advertising, first published for Q1 2026.", "relations": [ { "predicate": "PART_OF", "target": "parsnipp-blog", "target_name": "Parsnipp blog" }, { "predicate": "WRITTEN_BY", "target": "molly-pannell", "target_name": "Molly Pannell" }, { "predicate": "WRITTEN_BY", "target": "andrew-higgins", "target_name": "Andrew Higgins" }, { "predicate": "COVERS", "target": "chatgpt-ads", "target_name": "ChatGPT Ads" }, { "predicate": "COVERS", "target": "llm-advertising", "target_name": "LLM advertising" } ], "evidence": [ { "claim": "Q1 2026 edition, by Andrew Higgins.", "source": "LLMs & Advertising: A Snapshot of Where Each Platform Stands (Q1 2026)", "publisher": "Parsnipp", "url": "https://parsnipp.com/blog/llm-advertising-where-platforms-stand-q1-2026/", "retrieved": "2026-10-17" }, { "claim": "Q3 2026 edition.", "source": "LLMs & Advertising: A Snapshot of Where Each Platform Stands (Q3 2026)", "publisher": "Parsnipp", "url": "https://parsnipp.com/blog/llms-advertising-a-snapshot-of-where-each-platform-stands-q3-2026/", "retrieved": "2026-10-17" } ] }, { "id": "mentions-vs-recommendations-study", "uri": "https://parsnipp.com/entity-map/#mentions-vs-recommendations-study", "name": "AI Search: Mentions & Visibility Aren't Enough", "type": "Publication", "url": "https://parsnipp.com/blog/ai-search-mentions-and-visibility-arent-enough/", "definition": "Parsnipp's October 2026 study of 320 simulated shopper conversations (headphones under 150 US dollars, GPT-5.6 and Gemini 3.8 Flash, two batches of 160) showing that nearly three in ten brand mentions never became a recommendation.", "relations": [ { "predicate": "PART_OF", "target": "parsnipp-blog", "target_name": "Parsnipp blog" }, { "predicate": "WRITTEN_BY", "target": "molly-pannell", "target_name": "Molly Pannell" }, { "predicate": "PUBLISHED_BY", "target": "parsnipp", "target_name": "Parsnipp" }, { "predicate": "ABOUT", "target": "ai-recommendation-rate", "target_name": "AI recommendation rate" }, { "predicate": "USES_METHOD", "target": "multi-turn-conversation-modeling", "target_name": "Multi-turn conversation modeling" } ], "evidence": [ { "claim": "Of 960 brand mentions, 700 became a recommendation. Bose: 82 mentions, 0 recommendations. Sony: 181 mentions, 101 recommendations.", "source": "AI Search: Mentions & Visibility Aren't Enough", "publisher": "Parsnipp", "url": "https://parsnipp.com/blog/ai-search-mentions-and-visibility-arent-enough/", "retrieved": "2026-10-17" } ] }, { "id": "parsnipp-news", "uri": "https://parsnipp.com/entity-map/#parsnipp-news", "name": "Parsnipp AI Search News", "type": "Publication", "url": "https://parsnipp.com/news/", "definition": "Curated industry news on AI search, LLM advertising and agentic commerce, each with Parsnipp's read. Available as HTML and JSON.", "same_as": [ "https://parsnipp.com/news/feed.json" ], "relations": [ { "predicate": "PUBLISHED_BY", "target": "parsnipp", "target_name": "Parsnipp" } ], "evidence": [ { "claim": "News index; JSON feed at /news/feed.json.", "source": "AI Search & GEO News", "publisher": "Parsnipp", "url": "https://parsnipp.com/news/", "retrieved": "2026-10-17" } ] }, { "id": "parsnipp-glossary", "uri": "https://parsnipp.com/entity-map/#parsnipp-glossary", "name": "Parsnipp AI Search & GEO Glossary", "type": "Publication", "url": "https://parsnipp.com/glossary/", "definition": "129 defined terms covering AI search, GEO, LLM advertising and agentic commerce, each a standalone page with FAQs.", "same_as": [ "https://parsnipp.com/llms-full.txt" ], "relations": [ { "predicate": "PUBLISHED_BY", "target": "parsnipp", "target_name": "Parsnipp" }, { "predicate": "DEFINES", "target": "geo", "target_name": "Generative engine optimization (GEO)" }, { "predicate": "DEFINES", "target": "ai-search-marketing", "target_name": "AI search marketing" } ], "evidence": [ { "claim": "Glossary index.", "source": "AI Search Glossary of Terms", "publisher": "Parsnipp", "url": "https://parsnipp.com/glossary/", "retrieved": "2026-10-17" } ] }, { "id": "parsnipp-help-center", "uri": "https://parsnipp.com/entity-map/#parsnipp-help-center", "name": "Parsnipp Help Center", "type": "Publication", "url": "https://parsnipp.com/help/", "definition": "Platform tutorials for every screen in Parsnipp, and step-by-step implementation guides for the recommendations in a Parsnipp audit, one guide per recommendation under /help/guides/.", "relations": [ { "predicate": "PUBLISHED_BY", "target": "parsnipp", "target_name": "Parsnipp" }, { "predicate": "ABOUT", "target": "parsnipp-platform", "target_name": "Parsnipp platform" }, { "predicate": "WRITTEN_BY", "target": "andrew-higgins", "target_name": "Andrew Higgins" } ], "evidence": [ { "claim": "Help Center home: Platform Tutorial and Recommendation Guides collections.", "source": "Help Center", "publisher": "Parsnipp", "url": "https://parsnipp.com/help/", "retrieved": "2026-10-17" } ] }, { "id": "parsnip", "uri": "https://parsnipp.com/entity-map/#parsnip", "name": "Parsnip (one P)", "type": "Disambiguation", "url": "https://parsnipp.com/glossary/parsnip-vs-parsnipp/", "definition": "A root vegetable (Pastinaca sativa) and a name used by unrelated companies. Not Parsnipp.", "relations": [ { "predicate": "DIFFERENT_FROM", "target": "parsnipp", "target_name": "Parsnipp" } ], "evidence": [ { "claim": "Parsnip with one P is the vegetable; Parsnipp with two Ps is the software company.", "source": "Parsnip vs Parsnipp", "publisher": "Parsnipp", "url": "https://parsnipp.com/glossary/parsnip-vs-parsnipp/", "retrieved": "2026-10-17" } ] } ] }