In Entrepreneur, Parsnipp CEO Andrew argues that the bot defenses brands built over the last two decades now get in the way of AI agents shopping and researching for real customers. He recommends reviewing what you block, structuring product data for agents, and updating analytics to count agent traffic.
", "excerpt_html": "Brands have spent years keeping bots out. As AI agents start doing research and shopping on people’s behalf, a site that is hard for an agent to read or use can drop out of consideration without anything showing up in analytics.
", "image": null }, { "id": null, "slug": "how-to-prepare-customer-support-workflows-for-ai-automation", "title": "How To Prepare Customer Support Workflows For AI Automation", "date": "2026-10-14T00:00:00Z", "source": "Forbes Technology Council", "link": "https://www.forbes.com/councils/forbestechcouncil/2026/10/14/how-to-prepare-customer-support-workflows-for-ai-automation/", "download": false, "file": null, "our_take_html": "Parsnipp CEO Andrew joins a Forbes Technology Council expert panel on getting support ready for AI. His point is that more of your customers are now AI agents, and your help center and old support threads are what models read when someone asks whether you’re worth buying.
", "excerpt_html": "Forbes Technology Council members share how to get customer support processes in shape before adding AI, from consolidating data and keeping the knowledge base accurate to deciding when to hand off to a human.
", "image": null }, { "id": null, "slug": "shopify-opened-its-catalog-to-any-ai-agent-that-wants-it", "title": "Shopify Opened Its Catalog to Any AI Agent That Wants It", "date": "2026-10-13T00:00:00Z", "source": "EcomCrew", "link": "https://www.ecomcrew.com/shopify-opened-its-catalog-to-any-ai-agent-that-wants-it/", "download": false, "file": null, "our_take_html": "Shopify has released developer tools that let any AI agent builder search its product catalog, complete authenticated purchases through Shop Pay, and manage orders, moving from one-off partnerships to open access. Shoppers still confirm each purchase, but merchants get less control over how agents represent their products, and agent orders may show up as direct traffic in analytics. It’s a good moment to check that your variant data, stock, and shipping details are accurate, and to record an analytics baseline now so changes are easier to spot later.
", "excerpt_html": "Shopify has opened developer tools that let any AI agent search its catalog, complete purchases and manage orders, replacing the individual partnership deals it required before.
", "image": null }, { "id": null, "slug": "introducing-topics-portfolio-beta-in-ai-performance", "title": "Introducing Topics Portfolio (Beta) in AI Performance", "date": "2026-10-13T00:00:00Z", "source": "Bing Webmaster Blog", "link": "https://blogs.bing.com/webmaster/2026/10/introducing-topics-portfolio-beta-in-ai-performance/", "download": false, "file": null, "our_take_html": "Microsoft has added Topics Portfolio to the AI Performance report in Bing Webmaster Tools. It groups the queries where your site is cited into topics and lists the queries where other sites are cited and yours isn’t. It’s beta, covers Microsoft’s AI surfaces only, and is a directional signal rather than precise data, so it works best as a starting list of gaps to check against the AI platforms your customers actually use.
", "excerpt_html": "Bing Webmaster Tools has a new beta view in its AI Performance report that clusters the queries where a site appears in AI-generated answers into topics, showing demand for each topic, how crowded it is, and where the site could grow.
", "image": null }, { "id": null, "slug": "chatgpt-didnt-stop-sending-visitors-it-stopped-telling-you-it-sent-them", "title": "ChatGPT Didn't Stop Sending Visitors. It Stopped Telling You It Sent Them.", "date": "2026-10-13T00:00:00Z", "source": "LinkedIn", "link": "https://www.linkedin.com/posts/cedrichuesler_chatgpt-didnt-stop-sending-visitors-it-share-7515970264514400256-RRow/", "download": false, "file": null, "our_take_html": "Adobe’s Cedric Huesler found that, across roughly 500 pages, ChatGPT visits fell by about 31,000 a day after GPT-6 launched while direct visits rose by about 26,000, because links had lost their utm_source tag. He later confirmed it was a bug and that ChatGPT is tagging links again. If your reports show a ChatGPT dip around October 9 to 15, annotate it rather than reacting, and remember that referrer data depends on choices the AI labs make, so visibility measurement that doesn’t rely on click referrers is a steadier signal.
", "excerpt_html": "A sharp drop in attributed ChatGPT referral traffic after the GPT-6 launch turned out to be a tagging bug that made those visits show up as direct traffic in analytics. Tagging was restored by October 15.
", "image": null }, { "id": null, "slug": "how-to-plan-2027-when-traffic-is-down-and-ai-wont-attribute", "title": "How to Plan 2027 When Traffic Is Down and AI Won't Attribute", "date": "2026-10-08T00:00:00Z", "source": "Search Engine Land", "link": "https://searchengineland.com/how-to-plan-2027-when-traffic-is-down-and-ai-wont-attribute-493970", "download": false, "file": null, "our_take_html": "Kevin Indig and Amanda Johnson argue that traffic-based planning is breaking down, because zero-click searches undercount visibility and attribution can’t reliably credit AI-driven influence. Their alternative is to set presence goals, such as visibility in the AI engines your customers use, and to plan surface by surface, since AI citations overlap little between engines. That makes it worth tracking your brand’s visibility on each AI platform separately, rather than treating AI search as a single channel.
", "excerpt_html": "A planning guide for 2027 marketing budgets when search traffic is falling and AI engines don’t pass attribution, built around presence goals, per-surface planning and a mix of exposure, behavior and business metrics.
", "image": "https://parsnipp.com/wp-content/uploads/2026/06/searchengineland.png" }, { "id": null, "slug": "57-of-beauty-consumers-dont-start-with-google-search", "title": "57% of Beauty Consumers Don't Start With Google Search", "date": "2026-10-07T00:00:00Z", "source": "Search Engine Land", "link": "https://searchengineland.com/beauty-consumers-google-search-493828", "download": false, "file": null, "our_take_html": "A Stella Rising survey of 511 beauty consumers found Google is the first stop for 43%, with the rest starting on Instagram, YouTube, TikTok, or AI tools. Many discover a product in one place, check it on Google, and buy somewhere else, such as Amazon. It’s one category and a small sample, but the pattern is a useful reminder not to judge any single channel on conversions alone, since discovery and purchase often happen in different places.
", "excerpt_html": "A Stella Rising survey of 511 beauty consumers looks at where product searches begin, splitting first stops between Google, Instagram, YouTube, TikTok and AI tools, and at how shoppers move between platforms before they buy.
", "image": "https://parsnipp.com/wp-content/uploads/2026/06/searchengineland.png" }, { "id": null, "slug": "ai-search-marketing-is-bigger-than-aeo", "title": "AI Search Marketing Is Bigger Than AEO", "date": "2026-10-06T00:00:00Z", "source": "Forbes Technology Council", "link": "https://www.forbes.com/councils/forbestechcouncil/2026/10/06/ai-search-marketing-is-bigger-than-aeo/", "download": false, "file": null, "our_take_html": "For Forbes Technology Council, Parsnipp CEO Andrew argues that AI search marketing is much more than AEO. Like social media before it, it spans organic visibility, paid ads, commerce and brand building.
", "excerpt_html": "In the first part of this discussion, I argued that marketers need to think more soberly about GEO. It’s important, but right now, most of the market is treating GEO/AEO and AI search marketing as synonymous.
", "image": null }, { "id": null, "slug": "openai-launches-visual-ads-that-appear-alongside-image-generation-results", "title": "OpenAI Launches Visual Ads That Appear Alongside Image Generation Results", "date": "2026-10-05T00:00:00Z", "source": "TechCrunch", "link": "https://techcrunch.com/2026/10/05/openai-launches-visual-ads-that-appear-alongside-image-generation-results/", "download": false, "file": null, "our_take_html": "OpenAI is testing labeled visual ads that appear alongside images users generate in ChatGPT, starting in the US later this month. It also named a long list of measurement partners, including attribution tools and geo-based incrementality testing, so advertisers can evaluate the channel in the reporting they already use. The early results are single-brand figures reported by the vendors, so treat them as hypotheses, and a holdout test is the best way to check whether the format works for your own brand.
", "excerpt_html": "OpenAI will begin showing labeled visual ads next to image generation results in ChatGPT later this month, in the US only for now, with products and services from an initial test group of advertisers.
", "image": "https://parsnipp.com/wp-content/uploads/2026/07/techcrunch-logo-png_seeklogo-297965.png" }, { "id": null, "slug": "openai-expands-chatgpt-ads-with-bulk-product-campaigns-and-deeper-reporting", "title": "OpenAI Expands ChatGPT Ads With Bulk Product Campaigns And Deeper Reporting", "date": "2026-10-05T00:00:00Z", "source": "Search Engine Land", "link": "https://searchengineland.com/openai-expands-chatgpt-ads-with-bulk-product-campaigns-and-deeper-reporting-492600", "download": false, "file": null, "our_take_html": "OpenAI added bulk product campaigns to ChatGPT Ads, so advertisers can create multiple product feed campaigns and ad groups from one spreadsheet. A new Products tab also shows each item’s review status and why it was rejected. This points to ChatGPT Ads moving from testing to something retailers can run at catalog scale, so it’s worth checking how your product feed holds up here if it’s already clean for other channels.
", "excerpt_html": "OpenAI is expanding ChatGPT Ads with bulk creation for product feed campaigns and more detailed reporting on how individual products perform and why any are rejected.
", "image": "https://parsnipp.com/wp-content/uploads/2026/06/searchengineland.png" }, { "id": null, "slug": "google-pays-about-100-publishers-for-ai-answers-some-under-1000", "title": "Google Pays About 100 Publishers For AI Answers, Some Under $1,000", "date": "2026-09-30T00:00:00Z", "source": "PPC Land", "link": "https://ppc.land/google-pays-about-100-publishers-for-ai-answers-some-under-1-000/", "download": false, "file": null, "our_take_html": "The Information’s reporting puts numbers on Google’s AI contribution pilot. Around 100 sites are participating, with one reportedly earning over $1 million a year and several smaller sites under $1,000 over several months. Payment applies only when content contributes significantly to an answer, and recipients say they don’t know how amounts are calculated. That makes contribution to AI answers something that’s starting to be measured and priced, which raises the value of tracking where your own brand shows up in them.
", "excerpt_html": "About 100 websites are now paid by Google when their pages shape its AI-generated answers, according to figures published by The Information. For several small and midsize sites, the payments amount to a tiny fraction of their advertising revenue.
", "image": null }, { "id": null, "slug": "who-gets-paid-when-ai-does-the-shopping", "title": "Who Gets Paid When AI Does The Shopping?", "date": "2026-09-29T00:00:00Z", "source": "Andreessen Horowitz", "link": "https://a16z.com/who-gets-paid-when-ai-does-the-shopping/", "download": false, "file": null, "our_take_html": "Andreessen Horowitz’s Alex Immerman and Santiago Rodriguez argue that shopping assistants could own product discovery even when orders still flow through existing fulfillment, putting marketplaces’ high-margin ad revenue at risk. That helps explain why Amazon blocks assistants while platforms like Instacart and Shopify are more welcoming. For brands, visibility to shopping agents will vary by platform, so product data needs to be readable by agents wherever they’re allowed in.
", "excerpt_html": "“No one wants to be disintermediated.” Andreessen Horowitz looks at how AI shopping assistants could shift who profits from ecommerce, and why platforms that rely on discovery and advertising revenue have the most to lose.
", "image": null } ] }