Parsnipp pulls together a regular digest of the GEO / AEO industry news that brands should have top of mind as more customers go to an AI first instead of a brand website, social media, or retailer.
As you know, Google rolled out Gemini 3.8 Flash for subscribers to AI Mode and some have started to play with it. And the early feedback is that AI Mode running Gemini 3.8 Flash is not link or citation friendly. Meaning, AI Mode with Google's latest AI model is less likely to cite sources and link to sources than previous models.
September 7, 2026
Search Engine Roundtable
After a few months of a slow rollout, Google is now rolling out the new AI performance reports and Search generative AI controls within Search Console to all. These features are now available to everyone with a Search Console account globally.
September 7, 2026
Search Engine Land
Google will not be required to break up its ad tech business, despite a federal court ruling last April that found the company operated a monopoly. In a short preview filing released on Wednesday, US District Judge Leonie Brinkema rejected the Department of Justice’s proposed remedy that Google divest its sell-side AdX exchange and, possibly, its DFP ad server, which are bundled into one product, Google Ad Manager (GAM).
September 7, 2026
AdExchanger
I opened a talk at an event in New York with a show of hands. "Who feels confident measuring AEO (answer engine optimization) and GEO (generative engine optimization)?" A few shaky hands went up. "Who has a clear plan for agentic commerce inside their organization?" One hand raised.
August 31, 2026
Forbes
Consumers do not trust Artificial Intelligence (AI) advice, as the trust level for generative AI drops below 40 per cent but they turn to it anyway, according to research discussed on The McKinsey Podcast. The research highlighted a growing contradiction in consumer behavior, where shoppers increasingly use digital platforms and algorithms for product discovery and purchase evaluation despite harboring strong skepticism toward them.
August 31, 2026
ANI News
Google has confirmed it is rolling out new “technical measures” to protect against abuse of its search results and protect its services. Google is rolling out the addition of goto URL parameter redirects to the links in its search results.
August 31, 2026
Search Engine Land
UGC platforms out-cite review sites at every stage of the buyer journey. Here’s what you need to know about organic authority multiplication.
August 17, 2026
Search Engine Land
OpenAI has confirmed that ChatGPT ads are now live in the United Kingdom, Mexico, Brazil, Japan, and South Korea, marking a major expansion of its advertising pilot.
August 17, 2026
TECHx
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Andrew Higgins co-founded Parsnipp and serves as its CEO. The company builds AI software that helps brands compete in Generative Engine Optimization (GEO). Andrew has spent his career in marketing technology. He was part of the original team at Pixlee, which grew into one of the category leaders in user-generated content and influencer marketing before its 2022 acquisition.
September 4, 2026
Forbes Technology Council
Parsnipp is an AI search marketing platform focused on helping brands manage how they appear and perform across AI-driven search and commerce experiences. Its products span Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO), LLM advertising, and agentic commerce. Pulse 2.0 interviewed Parsnipp CEO and Co-Founder Andrew Higgins to learn more.
August 27, 2026
Pulse 2.0
If you spend enough time in AI search discussions, you'll likely end up with the impression that generative engine optimization (GEO) is either already a mature category... or not a category at all. Both can't be true, so why the gap?
August 17, 2026
MarketingProfs
Smart LLM Ads brings together organic AI discovery and AI Search Advertising, helping redefine GEO as AI Search Marketing continues to evolve.
July 28, 2026
Business Wire
Most marketers are currently thinking about AI through the lens of visibility (if they’re thinking about it all). How often does my brand appear in ChatGPT or other LLMs? Which prompt responses mention my product or category? What sources are influencing AI-generated answers? Those questions are useful, but incomplete.
June 25, 2026
Demand Gen Report
SEO isn't disappearing. It's evolving into GEO. Parsnipp Co-Founder and CTO Awad Sayeed joins Thinking on Paper to explain generative engine optimization, or GEO, and how companies can become more visible inside ChatGPT, Claude, Gemini and other AI answer engines.
June 16, 2026
In this episode, The Best SEO Podcast host Matthew Bertram sits down with Andrew Higgins to talk through what AI Visibility really means and why marketers are racing ahead of the data, even as consumer behavior shifts towards AI search and AI assistants.
June 16, 2026
The Best SEO Podcast
Parsnipp’s new GEO platform aims to help marketers understand AI visibility by simulating full buyer research journeys, not just testing isolated prompts across LLMs.
May 29, 2026
Demand Gen Report
