How Parsnipp Works
Easy to start, measure, and scale. See where your brand stands in AI search, get a prioritized plan, and act on it.
Read video transcript
People aren’t just searching anymore, they’re asking AI for running shoes, travel recommendations, a skincare routine, or home improvement ideas. Customers are going to ChatGPT, Gemini, and Claude before they’re going to Google. Your website or going on social media. And most brands have zero visibility into what AI is saying about them. This is a dangerous blind spot for marketers. Research shows about 50 % of people used agentic AI to aid their Black Friday shopping experience this year.
That equates to over $5 billion from US consumers alone. AI Search isn’t the future of marketing. It’s already here. This is why Parsnipp exists.
So how does Parsnipp actually work? Step one, visibility. Our software shows how your brand appears across large language models and benchmarks you against your competitors. We model your customer personas to be able to simulate thousands of interactions between AI and your customer to give an accurate view of how answer engines are representing your brand today. Step two, AI readiness. Next, we scan your entire marketing footprint.
your website, your content, your advertising, your ratings and reviews to give you a real time score of your AI readiness. Step three, action. We give you a clear and prioritized roadmap on how to start improving GEO today and optimizing for visibility across AI search. Parsnipp is the control center for managing how AI talks about your brand. Generative engine optimization is becoming a core part of the modern marketing playbook. GEO is new.
Free AI visibility & GEO report
Comprehensive snapshot of your brand’s visibility & performance across LLMs.
- AI Search scoring to understand your brand's current LLM positioning
- Competitive Breakdown to see how well your brand ranks amongst competitors
- Citation mapping of your most important citations & missing citations for AI Search
- Website & marketing analytics that scores your current AI optimization levels
Parsnipp makes recommendations
Full dashboard to manage all facets of AI Search—Tracking & analytics, recommendations, and data customization.
- Dashboard dives into competitor analysis, prompt management, persona customization, sentiment analysis, citation mapping, etc.
- Agentic Commerce provides new data and helps ensure product catalogue is best positioned for visibility in AI Search
- Tailored recommendations provide clear and actionable roadmap to improve AI Search performance
Manage & win AI search
Optimize for commerce, advertising, and content to dominate AI search results.
- Extend AI search efforts for commerce with product feed customisation, product-level answer engine tracking, and eCommerce integration support.
- Optimize content, eCommerce data stack, and campaigns to prepare for native AI shopping experience.
- Generate relevant high-performing content for crawlers to win the AI citation game.
Optimize your brand for Answer Engines
Parsnipp helps you build a plan to win across AI Search and start influencing interactions between agents and your customer.