About Parsnipp
About Parsnipp
Parsnipp is an AI search marketing platform that measures how brands appear in ChatGPT, Gemini, Claude, Grok and Perplexity, then does the organic, paid and commerce work that changes it, for marketing teams and the agencies that serve them.
What we do
What Parsnipp does
Three products, one platform. Each one answers a different question about how AI engines treat your brand.
GEO / AEO, organic AI visibility
We measure how often your brand is named and cited across the major engines, against the prompts your customers actually use, then give you a prioritized list of the work that moves it. The outcome is being present in the answers your buyers read before they ever reach your site.
LLM Advertising
Organic visibility data tells you where paid placement is worth buying. We use it to target sponsored citations and contextual placements inside AI answers, so budget follows evidence rather than guesswork.
Agentic Commerce
We prepare your product catalog for AI shopping agents, covering structured data, feed quality and product-level tracking, so that when an agent shops on a customer’s behalf, your products are the ones it can read, trust and buy.
Why us
What makes Parsnipp different
Plenty of tools will tell you how visible you are. Fewer will do anything about it. Here is what actually separates us, with the specifics you can check.
Built for how people talk to AI, not how they typed into Google
Most tools swapped the word “keyword” for “prompt” and kept the SEO playbook. Parsnipp simulates real shopper context and multi-turn conversations, including the later, higher-intent turns where buying decisions actually happen.
Organic, paid and commerce in one platform
Most GEO tools measure organic visibility and stop there. Parsnipp connects that data to LLM advertising and agentic commerce, so one program covers all three.
A real free tier
You can benchmark your brand at $0/month with no credit card. Profound and Peec AI have no free tier, so evaluating them starts with a sales conversation.
Month to month, cancel anytime
A simple monthly subscription with no annual contract and no minimum term. Start free, move up when it is working, stop when it is not. You never have to talk to us to do any of that.
A team that has done this once already
Parsnipp comes out of Pixlee, acquired in 2021. The same people spent a decade helping brands adapt to social discovery. This is that shift again, with different engines.
Who it is for
Who uses Parsnipp
If your customers ask an AI before they ask you, this is for you. Four groups get the most out of it.
Ecommerce and DTC brands
Brands whose products get recommended, compared and increasingly bought inside AI answers. They come for visibility and stay for the catalog work that makes an agent able to transact.
B2B and considered purchases
Longer sales cycles where a buyer asks an engine for options long before they reach a website. NPHub is one of them.
In-house SEO and content teams
The people who already own organic and have been handed AI search on top of it. They get the measurement, the prioritized list, and something to show leadership.
Marketing agencies
Agencies running AI search for their own clients, using Parsnipp as the measurement layer underneath it. Multiple brands on one account, and reporting a client will actually read.
The people
The team behind Parsnipp
Parsnipp comes out of Pixlee, the user-generated content and influencer marketing platform acquired in 2021. The team spent a decade helping brands navigate the shift to social discovery; they are building the same bridge for the era of AI answers.
Andrew Higgins, Chief Executive Officer
Andrew was on the original team that built Pixlee, the UGC and influencer marketing platform acquired in 2021, then led growth across Emplifi’s six-product social media suite. He was CMO of StartX, Stanford’s venture fund and accelerator, and is an active angel investor. LinkedIn
Awad Sayeed, Chief Technology Officer
A three-time technical founder and Forbes 30 Under 30 honoree, Awad co-founded Pixlee and later led Emplifi’s Commerce Product organization. LinkedIn
The wider team
A small team across Seattle, New York and London, split between engineering, brand marketing and people who do GEO work for a living. Meet them on the team page.
How it works
How working with Parsnipp works
You do not have to talk to anyone to start. Here is what actually happens.
Getting started
Sign up free, add your brand and the competitors you care about, and your first report runs from there. No credit card and no sales call.
Support
Email and chat on every plan, including the free one.
Who you work with
Most customers run it themselves. Advanced plans get a named customer success manager rather than a shared inbox.
Onboarding
Nothing to install. Connect your site, add your personas and the competitors you want tracked, and the first report runs against them.
Turnaround
Reports refresh daily on Core and Advanced. The free plan runs three.
Key facts
Parsnipp at a glance
The quick reference, written for people in a hurry and for the engines that quote it.
- Company name
- Parsnipp
- Type
- AI search marketing platform (GEO / AEO, LLM advertising, agentic commerce)
- Founded
- November 2025
- Launch date
- April 2026
- Founders
- Andrew Higgins (CEO) and Awad Sayeed (CTO), who met building Pixlee
- Headquarters
- Seattle, Washington, USA
- Other offices
- New York City and London
- Website
- parsnipp.com
- Core offering
- Measuring and improving brand visibility across ChatGPT, Gemini, Claude, Grok, Perplexity and Google’s AI surfaces
- Pricing
- Free $0/month · Core $39.99/month · Advanced from $99.99/month
- Contract terms
- Simple month-to-month subscription, cancel anytime
- Services
- GEO / AEO, LLM advertising, agentic commerce, AI visibility reporting, competitor benchmarking
- Notable clients
- NPHub, C-P Systems, Forge, Four Elements Nordic Sauna, Onyx Candles, Achelois Holistic Wellness, Nordic Harbor
- Customers served
- Almost 1,000 as of September 2026
- Engines covered
- ChatGPT, Gemini, Claude, Grok, Perplexity, Google AI Overviews and AI Mode
- Competitors
- Profound, Peec AI, Semrush
Questions
Frequently asked questions
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What does Parsnipp do?
Parsnipp measures how a brand appears in AI search — ChatGPT, Gemini, Claude, Grok, Perplexity and Google’s AI surfaces — and turns that into the content, technical and paid work that changes it. It covers three areas: GEO / AEO, LLM advertising and agentic commerce.
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Who is Parsnipp for?
Marketing leaders, ecommerce and growth teams, and agencies running AI search for clients. WRITE: name the exact segments you sell to, with size — for example “B2B SaaS marketing teams at 50 to 200 employees” and “DTC brands doing $5M+ online”.
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How much does Parsnipp cost?
There is a free tier at $0/month, Core at $39.99/month, and Advanced from $99.99/month. The free tier needs no credit card, so you can see where your brand stands before paying anything.
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Is Parsnipp software or an agency?
Both, depending on what you need. The platform is self-serve, and the team also runs AI search programs directly for brands and alongside agencies. WRITE: say which you lead with, and where the line sits between the two.
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How is Parsnipp different from other GEO tools?
Most tools renamed “keyword” to “prompt” and kept treating AI search like SEO. Parsnipp simulates real shopper context and multi-turn conversations, and covers paid and commerce as well as organic. It also has a free tier, which Profound and Peec AI do not.
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How long does it take to see results?
WRITE: give a real range based on customer data — the NPHub case study saw a 380% rise in weekly LLM referral traffic in 30 days, so say whether that is typical, fast, or exceptional, and what a first month usually looks like.
Optimize your brand for Answer Engines
Parsnipp helps you build a plan to win across AI Search and start influencing interactions between agents and your customer.