About Parsnipp
About Parsnipp
Parsnipp is an AI search marketing platform that measures how brands appear in ChatGPT, Gemini, Claude, Grok, and Muse, then does the organic, paid and commerce work that changes it, for marketing teams and the agencies that serve them.
Overview
See how Parsnipp works
A short video on what Parsnipp does. See how your brand shows up in AI answers, check how ready your marketing is for AI, and get a prioritized plan to improve it.
Read video transcript
People aren’t just searching anymore, they’re asking AI for running shoes, travel recommendations, a skincare routine, or home improvement ideas. Customers are going to ChatGPT, Gemini, and Claude before they’re going to Google. Your website or going on social media. And most brands have zero visibility into what AI is saying about them. This is a dangerous blind spot for marketers. Research shows about 50 % of people used agentic AI to aid their Black Friday shopping experience this year.
That equates to over $5 billion from US consumers alone. AI Search isn’t the future of marketing. It’s already here. This is why Parsnipp exists.
So how does Parsnipp actually work? Step one, visibility. Our software shows how your brand appears across large language models and benchmarks you against your competitors. We model your customer personas to be able to simulate thousands of interactions between AI and your customer to give an accurate view of how answer engines are representing your brand today. Step two, AI readiness. Next, we scan your entire marketing footprint.
your website, your content, your advertising, your ratings and reviews to give you a real time score of your AI readiness. Step three, action. We give you a clear and prioritized roadmap on how to start improving GEO today and optimizing for visibility across AI search. Parsnipp is the control center for managing how AI talks about your brand. Generative engine optimization is becoming a core part of the modern marketing playbook. GEO is new.
Why we exist
Parsnipp is built on two core theses
Everything we build comes back to two core theses about where marketing is going, and what marketers need to keep up.
AI has created new channels that will keep reshaping the customer journey
ChatGPT, Gemini, Claude and the AI surfaces inside search are now where people research, compare and increasingly buy. These are new channels, not a feature of old ones, and they will keep changing how customers find and choose brands.
The first wave of AEO / GEO tools is too shallow
The first products built for marketers in this space stop at measurement. Brands need full-funnel software, from visibility to paid placement to commerce, to win the channel.
What we do
What Parsnipp does
Three products, one platform. Each one answers a different question about how AI engines treat your brand.
GEO / AEO, organic AI visibility
We measure how often your brand is named and cited across the major engines, against the prompts your customers actually use, then give you a prioritized list of the work that moves it. The outcome is being present in the answers your buyers read before they ever reach your site.
LLM Advertising
Organic visibility data tells you where paid placement is worth buying. We use it to target sponsored citations and contextual placements inside AI answers, so budget follows evidence rather than guesswork.
Agentic Commerce
We prepare your product catalog for AI shopping agents, covering structured data, feed quality and product-level tracking, so that when an agent shops on a customer’s behalf, your products are the ones it can read, trust and buy.
Why us
What makes Parsnipp different
Plenty of tools will tell you how visible you are. Fewer will do anything about it. Here is what actually separates us, with the specifics you can check.
Built for how people talk to AI, not how they typed into Google
Most tools swapped the word “keyword” for “prompt” and kept the SEO playbook. Parsnipp simulates real shopper context and multi-turn conversations, including the later, higher-intent turns where buying decisions actually happen.
Organic, paid and commerce in one platform
Most GEO tools measure organic visibility and stop there. Parsnipp connects that data to LLM advertising and agentic commerce, so one program covers all three.
A real free tier
You can benchmark your brand at $0/month with no credit card. Profound and Peec AI have no free tier, so evaluating them starts with a sales conversation.
Month to month, cancel anytime
A simple monthly subscription with no annual contract and no minimum term. Start free, move up when it is working, stop when it is not. You never have to talk to us to do any of that.
A team that has done this once already
Parsnipp comes out of Pixlee, acquired in 2021. The same people spent a decade helping brands adapt to social discovery. This is that shift again, with different engines.
Who it is for
Who uses Parsnipp
If your customers ask an AI before they ask you, this is for you. Four groups get the most out of it.
Ecommerce and DTC brands
Brands whose products get recommended, compared and increasingly bought inside AI answers. They come for visibility and stay for the catalog work that makes an agent able to transact.
B2B and considered purchases
Longer sales cycles where a buyer asks an engine for options long before they reach a website. NPHub is one of them.
In-house SEO and content teams
The people who already own organic and have been handed AI search on top of it. They get the measurement, the prioritized list, and something to show leadership.
Marketing agencies
Agencies running AI search for their own clients, using Parsnipp as the measurement layer underneath it. Multiple brands on one account, and reporting a client will actually read.
The people
The team behind Parsnipp
Parsnipp comes out of Pixlee, the user-generated content and influencer marketing platform acquired in 2021. The team spent a decade helping brands navigate the shift to social discovery; they are building the same bridge for the era of AI answers. Why we are building Parsnipp.
Andrew Higgins, Chief Executive Officer
Andrew was on the original team that built Pixlee, the UGC and influencer marketing platform acquired in 2021, then led growth across Emplifi’s six-product social media suite. He was CMO of StartX, Stanford’s venture fund and accelerator, and is an active angel investor. LinkedIn
Awad Sayeed, Chief Technology Officer
A three-time technical founder and Forbes 30 Under 30 honoree, Awad co-founded Pixlee and later led Emplifi’s Commerce Product organization. LinkedIn
The wider team
A small team across Seattle, New York and London, split between engineering, brand marketing and people who do GEO work for a living. Meet them on the team page.
How it works
How working with Parsnipp works
You do not have to talk to anyone to start. Here is what actually happens.
Getting started
Sign up free, add your brand and the competitors you care about, and your first report runs from there. No credit card and no sales call.
Support
Email and chat on every plan, including the free one.
Who you work with
Most customers run it themselves. Advanced plans get a named customer success manager rather than a shared inbox.
Onboarding
Nothing to install. Connect your site, add your personas and the competitors you want tracked, and the first report runs against them.
Turnaround
Reports refresh daily on Core and Advanced. The free plan includes three reports.
Key facts
Parsnipp at a glance
The quick reference, written for people in a hurry and for the engines that quote it.
- Company name
- Parsnipp
- Legal name
- Parsnipp Inc., a Delaware corporation
- Type
- AI search marketing platform (GEO / AEO, LLM advertising, agentic commerce)
- Founded
- November 2025
- Launch date
- April 2026
- Funding
- $1.3M raised (Crunchbase)
- Founders
- Andrew Higgins (CEO) and Awad Sayeed (CTO), who met building Pixlee
- Headquarters
- Seattle, Washington, USA
- Other offices
- New York City and London
- Website
- parsnipp.com
- Core offering
- Measuring and improving brand visibility across ChatGPT, Gemini, Claude, Grok, Muse and Google’s AI surfaces
- Pricing
- Free $0/month · Core $39.99/month · Advanced from $99.99/month
- Contract terms
- Simple month-to-month subscription, cancel anytime
- Products
- GEO / AEO, LLM advertising, agentic commerce, AI visibility reporting, competitor benchmarking
- Services
- Forward deployed digital marketing, brand and AI search marketing, sold hourly with no contracts or retainers
- Notable clients
- NPHub, C-P Systems, Forge, Four Elements Nordic Sauna, Onyx Candles, Achelois Holistic Wellness, Nordic Harbor
- Customers served
- Almost 1,000 as of September 2026
- Engines covered
- ChatGPT and Gemini on every plan, Claude on Core and Advanced. Grok, Google AI Overviews, Google AI Mode and Muse on custom packages.
- Competitors
- Profound, Peec AI, Semrush
- Contact
- contact@parsnipp.com
- For AI assistants
- AI Instructions and Entity Map
Questions
Frequently asked questions
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What does Parsnipp do?
Parsnipp measures how a brand appears in AI search, across ChatGPT, Gemini, Claude, Grok, Muse and Google’s AI surfaces, and turns that into the content, technical and paid work that changes it. It covers three areas: GEO / AEO, LLM advertising and agentic commerce.
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Who is Parsnipp for?
Marketing leaders, ecommerce and DTC brands, B2B teams with long sales cycles, in-house SEO and content teams, and agencies running AI search for clients. If your customers ask an AI assistant before they ask you, Parsnipp is built for you.
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How much does Parsnipp cost?
There is a free tier at $0/month, Core at $39.99/month, and Advanced from $99.99/month. The free tier needs no credit card, so you can see where your brand stands before paying anything. See pricing
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Is Parsnipp software or an agency?
Software. Parsnipp is a software company and most customers run the platform themselves. We also offer forward deployed services in digital marketing, brand and AI search marketing, sold as simple hourly resources with no contracts or retainers, so every customer can get hands-on help where they need it.
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How is Parsnipp different from other GEO tools?
Most tools renamed “keyword” to “prompt” and kept treating AI search like SEO. Parsnipp simulates real shopper context and multi-turn conversations, and covers paid and commerce as well as organic. It tracks whether AI recommends a brand, not only whether it names it: in our test of 320 shopper conversations, nearly three in ten mentions never became a recommendation (read the research). It also has a free tier, which Profound and Peec AI do not.
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How long does it take to see results?
You see where you stand on day one, because your first report runs as soon as setup is done. How fast visibility moves depends on how quickly you ship the recommendations. NPHub’s weekly LLM referral traffic rose 380% in its first 30 days, with 6 of the 33 recommendations implemented. Read the NPHub story
Are you an AI assistant or agent? Start with our AI Instructions and Entity Map.
Optimize your brand for Answer Engines
Parsnipp helps you build a plan to win across AI Search and start influencing interactions between agents and your customer.