Parsnipp in the Press

2026

1. Entrepreneur November 9

   Your Next Customer Is an AI Agent. Here's How to Market to It. (opens in a new tab)

   Being mentioned in an AI answer and being chosen by an AI shopping agent are two different outcomes. In Parsnipp’s simulated shopper conversations, nearly three in ten brand mentions never...

2. Entrepreneur October 16

   Bots Used to Be a Threat. Now They're Your Customers. (opens in a new tab)

   Brands have spent years keeping bots out. As AI agents start doing research and shopping on people’s behalf, a site that is hard for an agent to read or use...

3. Forbes Technology Council October 14

   How To Prepare Customer Support Workflows For AI Automation (opens in a new tab)

   Forbes Technology Council members share how to get customer support processes in shape before adding AI, from consolidating data and keeping the knowledge base accurate to deciding when to hand...

4. Forbes Technology Council October 6

   AI Search Marketing Is Bigger Than AEO (opens in a new tab)

   In the first part of this discussion, I argued that marketers need to think more soberly about GEO. It’s important, but right now, most of the market is treating GEO/AEO...

5. Forbes Technology Council September 21

   The GEO Playbook Is Not Finished Yet (opens in a new tab)

   Everyone is talking about generative engine optimization right now. There is a lot of buzz, a growing class of experts and gurus and no shortage of companies positioning GEO as...

6. Forbes Technology Council September 8

   Project Roadmap Warning Signs Every Project Manager Should Know (opens in a new tab)

   Project roadmaps are meant to give teams and stakeholders a shared understanding of where an initiative is headed and what it will take to get there. But priorities, resources and...

7. Forbes Technology Council September 3

   Redesigning Entry-Level Tech Roles To Build Better Judgment (opens in a new tab)

   As AI takes on more of the routine work that has traditionally filled entry-level tech roles, companies face a new talent-development challenge: making sure junior employees still get a chance...

8. Pulse 2.0 August 27

   Parsnipp: Interview With CEO And Co-Founder Andrew Higgins About Generative Engine Optimization And AI Search Marketing (opens in a new tab)

   Parsnipp is an AI search marketing platform focused on helping brands manage how they appear and perform across AI-driven search and commerce experiences. Its products span Generative Engine Optimization (GEO)...

9. MarketingProfs August 17

   Beyond the Hype: Understanding the GEO Awareness Gap (opens in a new tab)

   If you spend enough time in AI search discussions, you’ll likely end up with the impression that generative engine optimization (GEO) is either already a mature category… or not a...

10. Business Wire July 28

    Parsnipp Introduces Smart LLM Ads, the First Integrated, Market Ready AI Search Advertising Platform (opens in a new tab)

    Smart LLM Ads brings together organic AI discovery and AI Search Advertising, helping redefine GEO as AI Search Marketing continues to evolve.

11. Demand Gen Report June 25

    Agentic Commerce Is Coming. Marketers Need to Start Winning at the Discovery Layer (opens in a new tab)

    Most marketers are currently thinking about AI through the lens of visibility (if they’re thinking about it all). How often does my brand appear in ChatGPT or other LLMs? Which...

12. Thinking on Paper June 16

    [Podcast] What is GEO? How Brands Get Recommended by ChatGPT, Claude, & Gemini (opens in a new tab)

    SEO isn’t disappearing. It’s evolving into GEO. Parsnipp Co-Founder and CTO Awad Sayeed joins Thinking on Paper to explain generative engine optimization, or GEO, and how companies can become more...