Definition
A pillar page is the central, comprehensive page on a broad topic that links out to and ties together the more specific pages around it. It anchors a topic cluster.
On this page
At a glance
- Categories Content
- Related fields Content, SEO
- Difficulty Beginner
How Pillar Page Works
Where a supporting page goes deep on one narrow question, the pillar page gives the full overview of the whole topic and routes readers to the details. It is the hub of the hub-and-spoke model, the page you would point someone to if they wanted to understand the subject from the top.
Why Pillar Page Matters
A strong pillar page concentrates authority and gives both readers and engines a clear map of your coverage. It often becomes the page most cited for the broad topic, while its supporting pages win the specific sub-questions.
Frequently Asked Questions
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How is a pillar page different from a normal long article?
It is built to anchor a cluster, linking out to many supporting pages, not to stand alone.
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Should the pillar page cover everything in depth?
It covers the whole topic at an overview level and links to the supporting pages for depth on each part.