Molly Pannell
Chief Of Staff
Been at Parsnipp since
June 2026
She is a senior B2B tech marketer with over a decade of experience driving revenue impact through global campaigns and product marketing. Most recently, Molly spent five years at a leading global CX platform, where she rose to Director of Campaigns and managed an international team. Today, she combines this global strategy expertise with operational leadership to scale Parsnipp’s growth.
A D.C. native now based in London, Molly loves traveling with her partner, training for her next running race, and exploring the city with her golden retriever, Hayden.
Published content
September 17, 2026 7 min readLLMs & Advertising: A Snapshot of Where Each Platform Stands (Q3 2026)
Parsnipp UpdatesTwo quarters ago, ChatGPT Ads was a Criteo pilot. Last quarter, it crossed a billion-dollar run rate. This quarter, it...
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August 24, 2026 5 min readHow to launch higher converting ChatGPT ads with Parsnipp
AEO / GEOLLM AdvertisingWith Parsnnipp you can buy and manage ChatGPT ads alongside organic GEO / SEO. We use the data from each...
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August 12, 2026 4 min readSetting up ChatGPT Ads in 5 steps
AEO / GEOLLM AdvertisingWe walk through the five steps — including two easy-to-miss settings that'll leave your campaign 'active' but invisible — to...
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July 28, 2026 6 min readParsnipp Introduces Smart LLM Ads, the First Integrated, Market Ready AI Search Advertising Platform
Parsnipp UpdatesParsnipp models real buyer behavior with persona-based agents and multi-turn conversations to show brands exactly where they stand in AI...
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July 24, 2026 4 min readHow NPHub Quadrupled LLM Traffic in 30 Days
AEO / GEOBy implementing foundational GEO optimizations, NPHub drove a 380% increase in weekly LLM referral traffic and raised its AI Visibility...
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July 1, 2026 5 min readLLMs & Advertising: A Snapshot of Where Each Platform Stands (Q2 2026)
AEO / GEOLLM AdvertisingThe customer journey has shifted from the open web (where tracking was straightforward with tools like Google Analytics) into LLM...
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