Molly Pannell
Chief of Staff
Been at Parsnipp since
June 2026
She is a senior B2B tech marketer with over a decade of experience driving revenue impact through global campaigns and product marketing. Most recently, Molly spent five years at a leading global CX platform, where she rose to Director of Campaigns and managed an international team. Today, she combines this global strategy expertise with operational leadership to scale Parsnipp’s growth.
A D.C. native now based in London, Molly loves traveling with her partner, training for her next running race, and exploring the city with her golden retriever, Hayden.
Published content
October 21, 2026 5 min readAI Search: Mentions & Visibility Aren't Enough
AEO / GEOBeing mentioned by AI isn't being recommended. In 320 simulated shopper conversations, nearly three in ten brand mentions never became...
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September 17, 2026 7 min readLLMs & Advertising: A Snapshot of Where Each Platform Stands (Q3 2026)
Company UpdatesChatGPT Ads went from a Criteo pilot to a billion-dollar run rate to international markets. Where the five LLM ad...
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August 24, 2026 5 min readHow to launch higher converting ChatGPT ads with Parsnipp
AEO / GEOLLM AdvertisingWith Parsnipp you can buy and manage ChatGPT ads alongside organic GEO / SEO. We use the data from each...
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July 28, 2026 5 min readParsnipp Introduces Smart LLM Ads, the First Integrated, Market Ready AI Search Advertising Platform
Company UpdatesSmart LLM Ads lets marketers create and manage ChatGPT ads inside Parsnipp, using GEO visibility insights to target the AI...
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July 24, 2026 4 min readHow NPHub Grew LLM Traffic 380% in 30 Days
AEO / GEOFoundational GEO work drove a 380% increase in NPHub's weekly LLM referral traffic and raised its AI Visibility Score by...
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July 1, 2026 5 min readLLMs & Advertising: A Snapshot of Where Each Platform Stands (Q2 2026)
AEO / GEOLLM AdvertisingIn Q2 2026, ChatGPT Ads crossed a $1 billion run rate and went wide while Claude and Perplexity held the...
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