Myriam Jessier

Myriam has worked through every shift in search for eighteen years and treats this one the same way: find out what the machines actually say about a brand, then fix the reasons they say it.

They run AI visibility audits and answer engine strategy for global brands, working natively in English and French, and they take on the part most GEO work skips: the images, video and audio that AI still reads badly. The argument they keep making is that brand depth is the whole game. Be legible enough for a machine to retrieve you, distinct enough for it to recognize you, and trusted enough for it to recommend you by name.

Myriam writes a monthly column for Search Engine Land, teaches GEO at BrightonSEO, runs a technical branding course for MLforSEO, trains marketers in French through Isarta year-round, and hosts AI search visibility webinars with Semrush. They work with in-house teams rather than around them, and hand over the method on the way out, which is the opposite of how most of this gets sold.

They write for Parsnipp as a guest, not as a member of the team.