Andrew Higgins
CEO
Been at Parsnipp since
November 2025
A seasoned technologist, Andrew spent his early career building Pixlee, a UGC and influencer marketing leader acquired in 2021. Following the acquisition, he spearheaded growth across Emplifi’s six-product social media marketing suite.
Beyond his software executive roles, Andrew spent time as the CMO of StartX, the venture fund and accelerator for Stanford University founders, and continues to be an active angel investor and mentor to early-stage startups.
Andrew splits time between Seattle and London with his wife and kids. Outside of work he loves ancient history, sports, wine, and fantasy books.
Published content
August 11, 2026 7 min readLaunching ChatGPT ads? Think about these 3 things before you spend a dollar
AEO / GEOLLM AdvertisingSetting up a ChatGPT ad campaign is easy. Getting a real return is not. Before launch, get these three things...
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July 29, 2026 7 min readThe agentic commerce feed stack: what eCommerce teams actually need to track
AEO / GEOLLM AdvertisingEveryone's asking "which protocol do I need for AI shopping?" That's the wrong question. "Product feed" for agents is really...
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June 19, 2026 6 min readHow to Buy ChatGPT Ads Today (June, 2026)
Parsnipp UpdatesAEO / GEOLLM AdvertisingChatGPT ads went from closed pilot to self-serve. Here is a practical guide to buying them, how targeting works, and...
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June 10, 2026 6 min readAgentic commerce, and what it can actually do right now
AEO / GEOParsnipp UpdatesAgentic commerce is a simple idea buried under a complicated name. Here is what it really means for brands, and...
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May 19, 2026 7 min readThe GEO industry is right to be skeptical of itself. That doesn't mean marketers can sit this one out.
AEO / GEOThere is real snake oil in GEO right now. That is a reason to measure honestly, not a reason for...
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April 14, 2026 7 min readParsnipp Launches New Behavior-Driven AI Search and GEO Platform That Models Real Buyer Interactions
Parsnipp UpdatesParsnipp models real buyer behavior with persona-based agents and multi-turn conversations to show brands exactly where they stand in AI...
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April 7, 2026 9 min readChatting with Venture Capitalists: Some Questions on Parsnipp & GEO
AEO / GEOParsnipp UpdatesThe questions investors keep asking about GEO and Parsnipp, from how visibility is scored to where agentic commerce and LLM...
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March 31, 2026 5 min readHow to Actually Start with GEO: 4 Proven Steps That Matter for AI Search
AEO / GEOA no-fluff starting point for marketers who want to act, not just read. Four steps that actually move your visibility...
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March 24, 2026 9 min readHow to Select the Right Prompts for AI Visibility Tracking
AEO / GEOMost teams track the wrong prompts. Here is a framework for choosing the questions that actually reflect how your customers...
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March 17, 2026 4 min readWhy Parsnipp's AI Visibility Data Is Accurate (And Most Competitors' are not)
AEO / GEOMost tools swapped keyword for prompt and called it GEO. Here is why persona-based, multi-turn testing produces far more accurate...
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March 10, 2026 4 min readLLMs & Advertising: A Snapshot of Where Each Platform Stands (Q1 2026)
Parsnipp UpdatesLLM Advertising: GEO / AI Search is not only about Content & Organic Visibility Much of the discussion around GEO...
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February 24, 2026 5 min readIntroducing Parsnipp, the Case for AI Search, and What Makes Us Unique
AEO / GEOParsnipp UpdatesYour brand is being interpreted and summarized by AI every day. Parsnipp measures that, and gives you a roadmap to...
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