Product Updates: July 13, 2026

Monthly themes

1. Making your AI visibility reports sharper, more transparent, and easier to act on
2. New commerce tools and ChatGPT ad management
3. A batch of quality-of-life improvements across the platform

AI Visibility

Category visibility tracking · Free, Core, Advanced

AI visibility can often be skewed by the number of brand-specific prompts. We’ve segmented the data to give brands a more accurate view of how often they are recommended by AI in conversations where the brand was not named up front.

Deeper dive on citations · Core, Advanced

A new breakdown shows the mix behind your citations (your own site, news and earned media, Reddit, and more), so you know where your authority is actually coming from and what data AI is prioritizing.

Improved competitor scoring · Free, Core, Advanced

A change to the algorithm that helps marketers see how they are performing against key competitors across AI. Note: your score may visibly drop with this change, because we’ve recalibrated the scoring.

New GEO recommendations · Free, Core, Advanced

We added GEO recommendations to prioritize the tactics AI assistants actually trust. A few examples:

• Presence on Wikipedia and Wikidata, and appearing in “best of” listicles
• Author and person profiles (“who wrote this”)
• An AI-permissions check that catches sites accidentally telling AI to stay away
• A brand-fact accuracy check that flags when AI gets your details wrong, and a nudge to build presence on the review platforms AI engines rely on

Agentic Commerce

New tools for agentic commerce and product feed optimization.

One-click Shopify integration · Free, Core, Advanced

Connect your Shopify store in a few clicks and instantly get a free read on how AI shopping assistants see your products. It imports your catalog automatically and builds a privacy-safe audience profile from your store data. No personal information is stored.

Your real share of voice in AI shopping answers · Core, Advanced

The commerce dashboard now measures reality: we ask AI assistants generic questions like “best carbon steel pan” across your categories and count who actually gets named, with links to the exact sources behind every result. You see where you’re winning and where rivals dominate, and it refreshes automatically every week.

Product-level AI visibility analysis · Core, Advanced

A new “AI-visible” badge and live visibility check show whether your products surface when shoppers ask AI assistants for recommendations.

Head-to-head product comparisons · Core, Advanced

When a competitor’s product outranks yours, we flag it and explain why, so you know exactly what to fix.

GEO Content

Content gap recommendations · Core, Advanced

When AI cites outside articles that never mention you, Parsnipp spots them, checks whether your site covers the topic, and recommends up to three specific pieces to publish. Recommendations include a title, an angle, and the proof (“this source was cited 117× in your reports”). It lives on the Content tab and refreshes automatically with every report.

Free users see a preview with an upgrade prompt.

LLM Ads

Manage your ChatGPT Ads inside Parsnipp · Core, Advanced

OpenAI has opened up ads inside ChatGPT, and you can now see how your brand shows up there and run campaigns without leaving Parsnipp. Think of it as a scheduler, but for LLM advertising on ChatGPT.

AI Ads Health Fixer · Advanced

When OpenAI blocks your ads because of a site issue (“we couldn’t read your site,” “missing favicon,” a page error), we translate it into plain English and link you straight to the exact fix in your crawl report. If we’re not certain of the fix, we tell you rather than guess.

To use LLM Ads you’ll need your own OpenAI Ads API key (stored encrypted), a paid plan (Core and up for visibility, Advanced for campaigns), and admin access to connect the account.

General and admin

Export recommendations to a spreadsheet · Free, Core, Advanced

Every recommendation, from any tab (including completed work), is now one click from a spreadsheet, which is handy for reporting progress up the chain.

A friendlier usage meter · Free, Core, Advanced

Your dashboard now shows how many of your prompts you’ve used. More prompts means richer reports, so it’s easy to see value you’ve already paid for and aren’t using yet.

Progress at a glance in your weekly email · Free, Core, Advanced

Your weekly report email now shows the status of each recommendation right next to it, so you can see momentum without logging in.

Updated Privacy and Cookie policies · Free, Core, Advanced

We refreshed our Privacy Policy (v2.0) and Cookie Policy (v1.2), including an accurate, up-to-date cookie list.

Agentic commerce capabilities in each plan · Core, Advanced

Your plan now spells out exactly what you get: Core tracks up to 1,000 products (deep-analyzing your top 100), and Advanced tracks up to 10,000 (top 1,000).