Product Updates: October 5, 2026
ChatGPT Ads reporting now shows how much of your AI visibility gap each campaign is closing, and the Citations tab now checks whether each cited page actually names your brand.
- Type
- Platform Tutorial
- Last updated
- Read time
- 2 min
Ads: reporting tied to your visibility gap
Your visibility score shows the buyer questions where AI leaves your brand out of its answers. ChatGPT Ads let you go after those gaps directly with LLM advertising, and the new reporting shows how well that’s working.
What’s new
- Gap-closure figure: see how much of your AI visibility gap each campaign is closing.
- Reporting table: compare campaigns side by side, with date ranges and sales.
- Account-review notices: if a campaign is flagged for review, you’ll see the specific reason and what to fix.
- Scheduled and Ended statuses: see where every campaign is in its lifecycle.
- Location and app targeting: choose where your ads appear, including within the ChatGPT app.
- Duplicate campaign: copy an existing campaign instead of starting from scratch.
Citations: see which sources name your brand
The Citations tab shows which pages AI engines pull from when they answer questions about your brand. A cited page only helps your visibility if it actually names you, so the tab now checks that for you. More on the tab: Citation Analysis.
What’s new
- “Does this page name you?” check: see which citations mention your brand and which don’t.
- 30 or 90 day range: view citations over the window that matters to you.
- Source-flow chart: see at a glance where your citations come from.
- Completed reports only: the numbers reflect finished reports, not ones that failed or are still running.